Blog
Ivan Palii

Ivan Palii

Head of Product at Sitechecker

Ivan joined the team in 2018 and was the first to handle Sitechecker marketing. He had successful results in growing organic search traffic to B2B SaaS websites (Sitechecker, Copywritely).

Ivan Palii

SEO isn’t just about best practices for getting your site ranked in search engines, it’s also about best practices for organizing the information on your site into a consistent hierarchy that helps users satisfy their search queries faster.

Now he focuses on creating valuable features and best experiences for Sitechecker customers. Likes to run experiments and find non-obvious solutions to improve SEO analytics solutions.

Ivan creates unique reports in Looker Studio and actively shares his experience in product development on Twitter, LinkedIn and at SEO conferences.

Expertise

SEO Analytics

Content Marketing

B2B SaaS Marketing

Startup Growth

Looker Studio

Experience

8 years in the field

Follow me:

Linkedin Facebook

Random bits:

I created my first website in 2015 on WordPress to sell knitted ties.

I love testing different traffic channels, but SEO remains my passion years later.

I am constantly looking for ways to resolve contradictions between SEO, marketing and product growth.

Posts

Marketing

Ranking and Visibility

SEO Basics

Site Audit Issues

Technical SEO

Free Google Analytics Backlinks Checker

Marketing

Free Google Analytics Backlinks Checker

Jan 31, 2025

Practical Guide on How to Make a Website

Marketing

Practical Guide on How to Make a Website

Jan 13, 2025

How to Choose the Winning SaaS Pricing Model

Marketing

How to Choose the Winning SaaS Pricing Model

Jan 8, 2025

What is a Website Builder? Understand the Pros and Cons of Website Builders

Marketing

What is a Website Builder? Understand the Pros and Cons of Website Builders

Dec 24, 2024

What are UTM codes and How to Track Them

Marketing

What are UTM codes and How to Track Them

Nov 26, 2024

Understanding The Marketing Funnel and Its Stages

Marketing

Understanding The Marketing Funnel and Its Stages

Nov 26, 2024

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What Is Google My Business?

Ranking and Visibility

What Is Google My Business?

Jan 16, 2025

What is rich snippet and how to use it in SEO?

Ranking and Visibility

What is rich snippet and how to use it in SEO?

Jan 16, 2025

How to Make SEO for Youtube?

Ranking and Visibility

How to Make SEO for Youtube?

Apr 12, 2024

Google Search Algorithm: the Latest Updates Overview

Ranking and Visibility

Google Search Algorithm: the Latest Updates Overview

Jan 31, 2024

What Is DMCA and How to Avoid It

Ranking and Visibility

What Is DMCA and How to Avoid It

Dec 11, 2023

What is an SMTP Server? Types, Components & How it Works

SEO Basics

What is an SMTP Server? Types, Components & How it Works

Feb 3, 2025

Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings

SEO Basics

Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings

Jan 17, 2025

What are Backlinks in SEO? Why Backlinks Still Matter

SEO Basics

What are Backlinks in SEO? Why Backlinks Still Matter

Jan 16, 2025

What is a Domain? & Importance and Functionality

SEO Basics

What is a Domain? & Importance and Functionality

Jan 16, 2025

What is Keyword Tracking? Reasons Why Should We Track Keywords

SEO Basics

What is Keyword Tracking? Reasons Why Should We Track Keywords

Jan 16, 2025

What is 521 Error

SEO Basics

What is 521 Error "Web Server Is Down": Meaning and How to Fix Issue

Jan 16, 2025

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Redirect Chain Guide: How to Identify & Fix Redirect Chains

Site Audit Issues

Redirect Chain Guide: How to Identify & Fix Redirect Chains

Jan 17, 2025

TOP 10 Hreflang's Mistakes and Tips on How to Fix it

Site Audit Issues

TOP 10 Hreflang's Mistakes and Tips on How to Fix it

Jan 17, 2025

When to Canonicalize, Noindex, or Leave Similar Content As-Is

Site Audit Issues

When to Canonicalize, Noindex, or Leave Similar Content As-Is

Jan 16, 2025

Pagination Set to Noindex: Why it is the Issue and How to Fix it

Site Audit Issues

Pagination Set to Noindex: Why it is the Issue and How to Fix it

Jan 16, 2025

How to Fix “The Character Encoding Was Not Declared” Error

Site Audit Issues

How to Fix “The Character Encoding Was Not Declared” Error

Jan 16, 2025

How to Remove Unused CSS and Optimize Your Website's Performance

Site Audit Issues

How to Remove Unused CSS and Optimize Your Website's Performance

Jan 15, 2025

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Proxy Server: What It Is and How It Works?

Technical SEO

Proxy Server: What It Is and How It Works?

Jan 17, 2025

The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS

Technical SEO

The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS

Jan 17, 2025

What Is a CDN and Do You Need It – Some Important Questions Answered

Technical SEO

What Is a CDN and Do You Need It – Some Important Questions Answered

Nov 26, 2024

The Comprehensive Technical SEO Checklist

Technical SEO

The Comprehensive Technical SEO Checklist

Apr 12, 2024

Quick Guide on How to Check Website IP Address

Technical SEO

Quick Guide on How to Check Website IP Address

Jan 18, 2023

What Is Single Page App SEO?

Technical SEO

What Is Single Page App SEO?

Aug 13, 2021

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