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Ivan Palii

Head of Product at Sitechecker

Ivan joined the team in 2018 and was the first to handle Sitechecker marketing. He had successful results in growing organic search traffic to B2B SaaS websites (Sitechecker, Copywritely).

Ivan Palii

SEO isn’t just about best practices for getting your site ranked in search engines, it’s also about best practices for organizing the information on your site into a consistent hierarchy that helps users satisfy their search queries faster.

Now he focuses on creating valuable features and best experiences for Sitechecker customers. Likes to run experiments and find non-obvious solutions to improve SEO analytics solutions.

Ivan creates unique reports in Looker Studio and actively shares his experience in product development on Twitter, LinkedIn and at SEO conferences.

Expertise
SEO Analytics
Content Marketing
B2B SaaS Marketing
Startup Growth
Looker Studio
Experience
8 years in the field
Follow me:
Random bits:
I created my first website in 2015 on WordPress to sell knitted ties.
I love testing different traffic channels, but SEO remains my passion years later.
I am constantly looking for ways to resolve contradictions between SEO, marketing and product growth.

Posts

Marketing
Ranking and Visibility
SEO Basics
Site Audit Issues
Technical SEO
Practical Guide on How to Make a Website
Marketing
Practical Guide on How to Make a Website
Ivan Palii
Feb 19, 2026
How To Register A Domain Name Practical Guide
Marketing
How To Register A Domain Name Practical Guide
Ivan Palii
Feb 19, 2026
SEO Dashboard for Clients: How to Build & Automate Reporting
Marketing
SEO Dashboard for Clients: How to Build & Automate Reporting
Ivan Palii
Oct 20, 2025
Best Google Ads Looker Studio Templates
Marketing
Best Google Ads Looker Studio Templates
Ivan Palii
Sep 5, 2025
Best Google Analytics 4 Looker Studio Templates
Marketing
Best Google Analytics 4 Looker Studio Templates
Ivan Palii
Aug 18, 2025
5 Best Google Search Console Looker Studio Templates
Marketing
5 Best Google Search Console Looker Studio Templates
Ivan Palii
Aug 18, 2025
Show more posts
Free Looker Studio template to analyze traffic from AI chats
Ranking and Visibility
Free Looker Studio template to analyze traffic from AI chats
Ivan Palii
Sep 5, 2025
Looker Studio connector for Rank Tracker tool by Sitechecker
Ranking and Visibility
Looker Studio connector for Rank Tracker tool by Sitechecker
Ivan Palii
Apr 2, 2025
Free Google Search Console Template for Keyword Research
Ranking and Visibility
Free Google Search Console Template for Keyword Research
Ivan Palii
Mar 7, 2025
Free Keyword Cannibalization Looker Studio Report Template
Ranking and Visibility
Free Keyword Cannibalization Looker Studio Report Template
Ivan Palii
Mar 7, 2025
What Is Google My Business?
Ranking and Visibility
What Is Google My Business?
Ivan Palii
Jan 16, 2025
What is rich snippet and how to use it in SEO?
Ranking and Visibility
What is rich snippet and how to use it in SEO?
Ivan Palii
Jan 16, 2025
Show more posts
SEO Monitoring: Tracks and Analyzes Site Performance
SEO Basics
SEO Monitoring: Tracks and Analyzes Site Performance
Ivan Palii
Feb 19, 2026
What are Outbound Links? Why & How to Use Them
SEO Basics
What are Outbound Links? Why & How to Use Them
Ivan Palii
Feb 19, 2026
What are Link Attributes: From Nofollow to Sponsored and UGC
SEO Basics
What are Link Attributes: From Nofollow to Sponsored and UGC
Ivan Palii
Feb 19, 2026
What is URL Rating Ahrefs: How to Calculate and Improve
SEO Basics
What is URL Rating Ahrefs: How to Calculate and Improve
Ivan Palii
Feb 19, 2026
What is Link Juice and How is it Distributed Across the Website
SEO Basics
What is Link Juice and How is it Distributed Across the Website
Ivan Palii
Feb 19, 2026
What is External Linking: Common Mistakes & Best Practices
SEO Basics
What is External Linking: Common Mistakes & Best Practices
Ivan Palii
Feb 19, 2026
Show more posts
How to Remove Unused JavaScript From Your Site
Site Audit Issues
How to Remove Unused JavaScript From Your Site
Ivan Palii
Feb 24, 2026
How to Fix URLs Where H1 Tag is Empty
Site Audit Issues
How to Fix URLs Where H1 Tag is Empty
Ivan Palii
Feb 18, 2026
How to Fix URLs with Multiple H1 Tags
Site Audit Issues
How to Fix URLs with Multiple H1 Tags
Ivan Palii
Feb 18, 2026
Duplicate H1 Tags: How it Impacts SEO and How to Fix it
Site Audit Issues
Duplicate H1 Tags: How it Impacts SEO and How to Fix it
Ivan Palii
Feb 18, 2026
How to Fix URLs Where H1 Tag is Missing
Site Audit Issues
How to Fix URLs Where H1 Tag is Missing
Ivan Palii
Feb 18, 2026
How to Fix URLs Where Title Tag Length is Too Long
Site Audit Issues
How to Fix URLs Where Title Tag Length is Too Long
Ivan Palii
Sep 19, 2025
Show more posts
What Is Single Page App SEO?
Technical SEO
What Is Single Page App SEO?
Ivan Palii
Feb 19, 2026
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Technical SEO
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Ivan Palii
Jun 24, 2025
Proxy Server: What It Is and How It Works?
Technical SEO
Proxy Server: What It Is and How It Works?
Ivan Palii
Jan 17, 2025
What Is a CDN and Do You Need It – Some Important Questions Answered
Technical SEO
What Is a CDN and Do You Need It – Some Important Questions Answered
Ivan Palii
Nov 26, 2024
The Comprehensive Technical SEO Checklist
Technical SEO
The Comprehensive Technical SEO Checklist
Ivan Palii
Apr 12, 2024
Quick Guide on How to Check Website IP Address
Technical SEO
Quick Guide on How to Check Website IP Address
Ivan Palii
Jan 18, 2023
Show more posts

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