Blog
Ivan Palii

Ivan Palii

Head of Product at Sitechecker

Ivan joined the team in 2018 and was the first to handle Sitechecker marketing. He had successful results in growing organic search traffic to B2B SaaS websites (Sitechecker, Copywritely).

Ivan Palii

SEO isn’t just about best practices for getting your site ranked in search engines, it’s also about best practices for organizing the information on your site into a consistent hierarchy that helps users satisfy their search queries faster.

Now he focuses on creating valuable features and best experiences for Sitechecker customers. Likes to run experiments and find non-obvious solutions to improve SEO analytics solutions.

Ivan creates unique reports in Looker Studio and actively shares his experience in product development on Twitter, LinkedIn and at SEO conferences.

Expertise

SEO Analytics

Content Marketing

B2B SaaS Marketing

Startup Growth

Looker Studio

Experience

8 years in the field

Follow me:

Linkedin Facebook

Random bits:

I created my first website in 2015 on WordPress to sell knitted ties.

I love testing different traffic channels, but SEO remains my passion years later.

I am constantly looking for ways to resolve contradictions between SEO, marketing and product growth.

Posts

Marketing

Ranking and Visibility

SEO Basics

Site Audit Issues

Technical SEO

5 Best Google Search Console Looker Studio Templates

Marketing

5 Best Google Search Console Looker Studio Templates

Mar 21, 2025

What is a Website Builder? Understand the Pros and Cons of Website Builders

Marketing

What is a Website Builder? Understand the Pros and Cons of Website Builders

Mar 12, 2025

Free Google Analytics Backlinks Checker

Marketing

Free Google Analytics Backlinks Checker

Jan 31, 2025

Practical Guide on How to Make a Website

Marketing

Practical Guide on How to Make a Website

Jan 13, 2025

How to Choose the Winning SaaS Pricing Model

Marketing

How to Choose the Winning SaaS Pricing Model

Jan 8, 2025

What are UTM codes and How to Track Them

Marketing

What are UTM codes and How to Track Them

Nov 26, 2024

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Looker studio connector for Rank Tracker tool by Sitechecker

Ranking and Visibility

Looker studio connector for Rank Tracker tool by Sitechecker

Mar 20, 2025

Free Google Search Console Template for Keyword Research

Ranking and Visibility

Free Google Search Console Template for Keyword Research

Mar 7, 2025

Free Keyword Cannibalization Looker Studio Report Template

Ranking and Visibility

Free Keyword Cannibalization Looker Studio Report Template

Mar 7, 2025

What Is Google My Business?

Ranking and Visibility

What Is Google My Business?

Jan 16, 2025

What is rich snippet and how to use it in SEO?

Ranking and Visibility

What is rich snippet and how to use it in SEO?

Jan 16, 2025

How to Make SEO for Youtube?

Ranking and Visibility

How to Make SEO for Youtube?

Apr 12, 2024

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What is Google Tag Manager (GTM)? Functionality and Implications

SEO Basics

What is Google Tag Manager (GTM)? Functionality and Implications

Mar 20, 2025

What Is Google Cache of Your Page and Site: How to Check and Why it is Important

SEO Basics

What Is Google Cache of Your Page and Site: How to Check and Why it is Important

Mar 20, 2025

What is HTTPS and Why is it Essential for Web Security?

SEO Basics

What is HTTPS and Why is it Essential for Web Security?

Mar 5, 2025

What is an SMTP Server? Types, Components & How it Works

SEO Basics

What is an SMTP Server? Types, Components & How it Works

Feb 3, 2025

Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings

SEO Basics

Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings

Jan 17, 2025

What are Backlinks in SEO? Why Backlinks Still Matter

SEO Basics

What are Backlinks in SEO? Why Backlinks Still Matter

Jan 16, 2025

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How to Fix Invalid URL Characters

Site Audit Issues

How to Fix Invalid URL Characters

Mar 21, 2025

rel=next/prev Canonical Issue: How to Detect and Fix

Site Audit Issues

rel=next/prev Canonical Issue: How to Detect and Fix

Mar 21, 2025

Not Found (4XX) URL in XML Sitemaps

Site Audit Issues

Not Found (4XX) URL in XML Sitemaps

Mar 20, 2025

How to Fix 3xx Redirects in Sitemaps

Site Audit Issues

How to Fix 3xx Redirects in Sitemaps

Mar 20, 2025

Noindex Page in Sitemap: How to Detect and Fix

Site Audit Issues

Noindex Page in Sitemap: How to Detect and Fix

Mar 20, 2025

How to Split Large Sitemap

Site Audit Issues

How to Split Large Sitemap

Mar 20, 2025

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The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS

Technical SEO

The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS

Mar 20, 2025

Proxy Server: What It Is and How It Works?

Technical SEO

Proxy Server: What It Is and How It Works?

Jan 17, 2025

What Is a CDN and Do You Need It – Some Important Questions Answered

Technical SEO

What Is a CDN and Do You Need It – Some Important Questions Answered

Nov 26, 2024

The Comprehensive Technical SEO Checklist

Technical SEO

The Comprehensive Technical SEO Checklist

Apr 12, 2024

Quick Guide on How to Check Website IP Address

Technical SEO

Quick Guide on How to Check Website IP Address

Jan 18, 2023

What Is Single Page App SEO?

Technical SEO

What Is Single Page App SEO?

Aug 13, 2021

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