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Ivan Palii

Head of Product at Sitechecker

Ivan joined the team in 2018 and was the first to handle Sitechecker marketing. He had successful results in growing organic search traffic to B2B SaaS websites (Sitechecker, Copywritely).

Ivan Palii

SEO isn’t just about best practices for getting your site ranked in search engines, it’s also about best practices for organizing the information on your site into a consistent hierarchy that helps users satisfy their search queries faster.

Now he focuses on creating valuable features and best experiences for Sitechecker customers. Likes to run experiments and find non-obvious solutions to improve SEO analytics solutions.

Ivan creates unique reports in Looker Studio and actively shares his experience in product development on Twitter, LinkedIn and at SEO conferences.

Expertise
SEO Analytics
Content Marketing
B2B SaaS Marketing
Startup Growth
Looker Studio
Experience
8 years in the field
Follow me:
Random bits:
I created my first website in 2015 on WordPress to sell knitted ties.
I love testing different traffic channels, but SEO remains my passion years later.
I am constantly looking for ways to resolve contradictions between SEO, marketing and product growth.

Posts

Marketing
Ranking and Visibility
SEO Basics
Site Audit Issues
Technical SEO
What is a Website Builder? Understand the Pros and Cons of Website Builders
Marketing
What is a Website Builder? Understand the Pros and Cons of Website Builders
Ivan Palii
Mar 12, 2025
Free Google Analytics Backlinks Checker
Marketing
Free Google Analytics Backlinks Checker
Ivan Palii
Jan 31, 2025
Practical Guide on How to Make a Website
Marketing
Practical Guide on How to Make a Website
Ivan Palii
Jan 13, 2025
How to Choose the Winning SaaS Pricing Model
Marketing
How to Choose the Winning SaaS Pricing Model
Ivan Palii
Jan 8, 2025
What are UTM codes and How to Track Them
Marketing
What are UTM codes and How to Track Them
Ivan Palii
Nov 26, 2024
Understanding The Marketing Funnel and Its Stages
Marketing
Understanding The Marketing Funnel and Its Stages
Ivan Palii
Nov 26, 2024
Show more posts
Free Google Search Console Template for Keyword Research
Ranking and Visibility
Free Google Search Console Template for Keyword Research
Ivan Palii
Mar 7, 2025
Free Keyword Cannibalization Looker Studio Report Template
Ranking and Visibility
Free Keyword Cannibalization Looker Studio Report Template
Ivan Palii
Mar 7, 2025
Looker studio connector for Rank Tracker tool by Sitechecker
Ranking and Visibility
Looker studio connector for Rank Tracker tool by Sitechecker
Ivan Palii
Mar 7, 2025
What Is Google My Business?
Ranking and Visibility
What Is Google My Business?
Ivan Palii
Jan 16, 2025
What is rich snippet and how to use it in SEO?
Ranking and Visibility
What is rich snippet and how to use it in SEO?
Ivan Palii
Jan 16, 2025
How to Make SEO for Youtube?
Ranking and Visibility
How to Make SEO for Youtube?
Ivan Palii
Apr 12, 2024
Show more posts
What is HTTPS and Why is it Essential for Web Security?
SEO Basics
What is HTTPS and Why is it Essential for Web Security?
Ivan Palii
Mar 5, 2025
What is an SMTP Server? Types, Components & How it Works
SEO Basics
What is an SMTP Server? Types, Components & How it Works
Ivan Palii
Feb 3, 2025
Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings
SEO Basics
Wrong Keyword Meaning: Tips & Ways How to Prevent Wrong Rankings
Ivan Palii
Jan 17, 2025
What are Backlinks in SEO? Why Backlinks Still Matter
SEO Basics
What are Backlinks in SEO? Why Backlinks Still Matter
Ivan Palii
Jan 16, 2025
What is Keyword Tracking? Reasons Why Should We Track Keywords
SEO Basics
What is Keyword Tracking? Reasons Why Should We Track Keywords
Ivan Palii
Jan 16, 2025
What is a Domain? & Importance and Functionality
SEO Basics
What is a Domain? & Importance and Functionality
Ivan Palii
Jan 16, 2025
Show more posts
Redirect Chain Guide: How to Identify & Fix Redirect Chains
Site Audit Issues
Redirect Chain Guide: How to Identify & Fix Redirect Chains
Ivan Palii
Jan 17, 2025
TOP 10 Hreflang's Mistakes and Tips on How to Fix it
Site Audit Issues
TOP 10 Hreflang's Mistakes and Tips on How to Fix it
Ivan Palii
Jan 17, 2025
When to Canonicalize, Noindex, or Leave Similar Content As-Is
Site Audit Issues
When to Canonicalize, Noindex, or Leave Similar Content As-Is
Ivan Palii
Jan 16, 2025
Pagination Set to Noindex: Why it is the Issue and How to Fix it
Site Audit Issues
Pagination Set to Noindex: Why it is the Issue and How to Fix it
Ivan Palii
Jan 16, 2025
How to Fix “The Character Encoding Was Not Declared” Error
Site Audit Issues
How to Fix “The Character Encoding Was Not Declared” Error
Ivan Palii
Jan 16, 2025
How to Remove Unused CSS and Optimize Your Website's Performance
Site Audit Issues
How to Remove Unused CSS and Optimize Your Website's Performance
Ivan Palii
Jan 15, 2025
Show more posts
Proxy Server: What It Is and How It Works?
Technical SEO
Proxy Server: What It Is and How It Works?
Ivan Palii
Jan 17, 2025
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Technical SEO
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Ivan Palii
Jan 17, 2025
What Is a CDN and Do You Need It – Some Important Questions Answered
Technical SEO
What Is a CDN and Do You Need It – Some Important Questions Answered
Ivan Palii
Nov 26, 2024
The Comprehensive Technical SEO Checklist
Technical SEO
The Comprehensive Technical SEO Checklist
Ivan Palii
Apr 12, 2024
Quick Guide on How to Check Website IP Address
Technical SEO
Quick Guide on How to Check Website IP Address
Ivan Palii
Jan 18, 2023
What Is Single Page App SEO?
Technical SEO
What Is Single Page App SEO?
Ivan Palii
Aug 13, 2021
Show more posts

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