What is the High external linking and how to fix it
Fast Links

Free SEO Audit

Crawl the website for technical issues and get a prioritized to-do list with detailed guides on how to fix.

Sitechecker crozdesk rating Sitechecker crowd rating Sitechecker capterra rating
Sitechecker trusted company

What is the High external linking and how to fix it

High external linking issue means that a specific URL contains numerous links to third-part websites.

The importance of the issue

It is considered to be a good practice to refer to third-party reputable websites for a comprehensive topic coverage of a specific page, or backlink a source of information. Nevertheless, employment of too many external references might make a search engine treat a page as spam, therefore having a negative impact over the entire website.

John Mueller, a Google employee, tells about outbound references:

Linking to other websites is a great way to provide value to your users. Often times, references help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have.”

“I would watch out for a few types of references, though. In particular, if you’re linking out to a site because of an arrangement like “You link to me and I’ll link to you.”

Or because it’s an advertisement or if it’s being done in your site’s comments and you’re not really sure how good those references are.

In all of these situations your pages aren’t linking out because you think the other page is a great match for users.

For these kinds of links we recommend using the rel nofollow link attribute.

In the most common cases however if you’re linking out naturally from your content to other sites that offer additional value and more context then that’s fine and there’s nothing special that you need to do.

How to check the issue

You can browse external references from your page using the Links column in Sitechecker

High external linking analysis is not enough to optimize your site for search engines!

Make a full audit to find out and fix your technical SEO in order to improve your SERP results.

Sitechecker rating on crozdesk Sitechecker rating on crowd Sitechecker rating on capterra

How to fix this issue

Study all external links at a current page. Leave only those references that can actually help a user or point to the content author. Check if there are any references you haven’t set. The presence of such links, as well as ones to 18+websites, might indicate that your website has been hacked.

Check Your Website for SEO Errors

Something went wrong. Please, try again later.