Explore What External Links Are and How to Use Them Properly

Although the technologies have gone far over the last decades, there are certain things, techniques, and methods that still remain unchanged, one of which is the use of external link on various platforms to create powerful promotion and branding of the source. However, many doubt the effectiveness of this method. Many aspiring specialists are unsure about whether it is worth using or not simply due to their unawareness of how it works and what it means.

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What are outbound links?


In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called a external or outbound link.

The hyperlink points to an external domain. Today, the outbound links take their deserved position among the best tools for the site’s ranking increase and are widely used by many developers all around the globe. Search systems consider these as third-party votes. Due to this reason, the ranking power passes differently. However, for ranking purposes, SEO specialists usually do not use “title” link attribute because a good SEO strategy is based on the principle that claims that it is more important for the audience what others tell about your web resource, but not you. From this, it comes out that outer links are more useful than internal ones.

For the first time, hyperlinks began to play an important role in the Internet promotion since an early search system Alta Vista (later Google) has appeared. One of the reasons for the rapid growth of the new search engine popularity was the development of an innovative algorithm for ranking web pages (known today as “Page Rank” made by Google). The idea behind this approach is simple. The more links lead to a page, the higher ranking it deserves. Based on the calculating Google Page Rank, you can now easily count all references you need to increase the website PR, as well as predict it, which makes promotion a bit simpler and much more effective.

Main search systems measure the value of outbound links with the help of the following specific metrics:

  • The number of references to the same page on the source site;
  • The domain trustworthiness;
  • The page popularity;
  • The relevance of posted content on the source and target pages;
  • Root domains number that links to the target page;
  • The anchor text.


Popularity And Relevancy. The Two Main Reasons Behind Hyperlinks Importance


It is difficult for search systems to measure the exact traffic of a particular resource, while this process gets much easier with external links because they are more stable. Unlike external backlinks, which as you now are available for public display and stored, the statistics about traffic is usually kept secret and stored in site’s private server logs. What does it mean? Due to this fact, SEO specialists believe that it is never a doubt that outbound links are a perfect metric for defining the popularity of a given web resource.

If the content is more relevant to the search query, the site receives the highest position in the search results because the relevance of the content has a significant (if not the biggest) effect on the results of the search ranking (sorting). This is why the content matters! External links should be placed on websites with relevant content. This means that placing a whole bunch of outbound links into the anchor text that does not make any sense and is not related to the referring content at all is a bad SEO strategy, as the good result can be only reached by placing those on websites with similar topics or content and this is something you should always keep in mind!


How To Make Your Page Relevant?


It is not as difficult as it may seem. To improve the relevance of the page, it is very important to:

  • Make a good relevance to each individual element;
  • Work on the structure of the site;
  • Work on internal links;
  • Improve the usability of all elements of the Internet resource.

TIP: the anchor text should be full of descriptive keywords on the same topic as target and source pages. Correctly, selected keywords will attract targeted traffic. However, it is important to use different keyword texts; otherwise, spam detectors can block your website.

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