One of the ways to define website relevance is to give definition to its authority which completely depends on the number of other authoritative websites containing links to that website. The higher the website authority is, the bigger its weight for outbound links is.
But what does relevance means? Page relevance is the ability of a web page to correspond to a search query for which it is displayed in search results. Also, it concerns the anchor text of the hyperlink which it leads to.
PageRank is defined by figures from 0 to 10. Recently created websites with no inbound links have zero PR. The more links lead to the website, and the more authoritative they are (comparing to other websites), the higher the PR is.
Google PageRank is used to indentify a website page’s relevance or importance. Recently the website PR was visible for all users and developers, however, now it became closed information, and you cannot identify website PR, though it is known that the metrics are still being used by Google. It is claimed that Google has hidden this information to motivate webmasters to bring more efforts to create high-quality content and build natural link profiles instead of copying competitor’s websites activity.
As already said, PageRank is only one (though important) factor that affects page position in the search query. There are many other factors that affect website relevance rate.
Why Is PageRank Rated In This Way and What Are PR Points?
When Google was deciding which factors to consider when allocating websites in the search results, there were many options to choose from. However, due to the fact that numerical characteristics had to be used to assess the website relevance, the best way was to use link profile as a factor affecting website position. It is logical as it is based on the conclusion that one website would link to another website only if the first one contains some valuable information. And the coefficients that define website authority allow making fair calculations to define PR.
Once there is a website that has a link to your website (link donor), you get PR points that affect your PR positively. And the number of PR points you get depends on the link donors PR.
It looks simple as a system. However, when it comes to practice, Google uses complicated math algorithms and dependencies to define how many PR points are earned by the webpage and what the website PR is. It may be rather difficult to make sure that website PR was calculated correctly to offer users the best results as you need to look for the way to find a fair relation between the number of inbound links and their authority.
But there is a question “how to check Google PageRank of my website”. You can use specialized formulas which are invented by Google Inc.
Where a web page B had a link to pages C and A, and page C had a link to page A, and page D had links to all three pages mentioned earlier. And if you feel confused about this formula, you can try PageRank checker online tool from Sitechecker.
The Link Weight
There is no disclosed formula that can tell you exactly what the link weight is and how it can exactly affect the PR and thus a position of the page in the ranking. However, there is a logic you should use when building a link profile which limits speculations on building links from the pages on authoritative websites.
Just imagine that there is a website with PR 10 and there is a page which weights the most when it comes to PR points. It is evident that many websites would like then to get a link from that page in order to get higher PR for themselves. What would such a situation lead to?
Practically we would face many authoritative resources that have pages with hundreds and thousands of links. This could be a serious problem due to the speculation on page PR, and users wouldn’t get relevant search results.
So the Google algorithm considers that, and the weight of links depends on the number of links of the page. For example, if a page possesses 15 PR points and contains 3 links, the weight of each link would make 5 points, and if there were 5 links, the weight of each link would be 3 points.
This allows avoiding speculations and demotivating webmasters to post hundreds of links on the page.
However, if you want your website page to contain many links (for example, if that would be better for user experience) but do not want to decrease the weight of each link, it would be a good idea to place nofollow links. Nofollow links are not taken into account by the googlebots, thus they have 0 link weight.
How to Get More PR Points With Internal Activity
Making internal links is a good idea in order to increase the weight of your web pages and improve your search rankings and overall PR. You should place links with special anchor text on the web pages and make sure they lead to the relevant content on your website.
Why Use Nofollow
There are three main reasons for using the nofollow command. All of them are tied to the fact that you do not want your website outbound link weight to decrease:
- Sponsored link
- Links to the website that are not relevant to your website topic
- The link leading to a website with low PR or an untrustworthy website
If the link was sponsored (paid link in the text or on the ad like banner or teaser), it is a must to use the nofollow command due to the Google Nofollow usage policy. Otherwise, your PR will be decreased as Google may think you are trying to make black SEO moves to promote other websites.
It is very important to only produce relevant content and likewise only refer to relevant websites as both of these play an important role when Google decides which page to place first in search results. If the topic of your website is cooking and on one of the pages you place a link to the website that contains content about hi-tech make sure you use a nofollow command to prevent Google search robots from decreasing your website page rank.
At last, if the link leads to a website with suspicious traffic, scam activity or a fresh domain, this seems suspicious to Google. So make sure the website you refer to is trustworthy enough, otherwise, you should use the nofollow command.
As you can see building a website PR is a hard task and when you build a link profile it is not enough to just place as many links as you can to promote your website. You should consider different factors like page relevance, number of links, etc.
If you fail to provide a reasonable link building policy, it is likely that your website will be banned by Google or your PR rank will decrease dramatically. Each year Google improves policies and algorithms to define the most high-quality websites among all and to place them first on the first search results page.