What is Meta Title?
Title Tag is the title of a page that is almost always used in search engine results. It’s a very important part of SEO as search engines determine whether a page is relevant to certain users’ search queries. Title tags in SEO are also used to attract users’ attention, they help to understand what information will be displayed on the page. But SERPS rank is not only one place where users see a page header. And it is critically important to understand.
1. Title in HTML code
Here how title and meta title look like in code. You can copy it in 1 click.
<html>
<head>
<meta name="title" content ="Free On-Page SEO Checker - Get Your SEO Score Now">
<title>Free On-Page SEO Checker - Get Your SEO Score Now</title>
</head>
</html>
2. Title in SERP
SERP can be the most important place, because of organic search is one of the biggest sources for relevant website traffic.
Sometimes it happens that Page and SERP titles do not match.
3. Title in social media
Remember that people can share your content in social media. How many people will visit these links depends on how good is your header. User behavior in search engines and social medias differs. Users see a specific SERP in search engine depends on queries they entered. But while they use social media they often have no clear goal. That is why sometimes better to set another header in open graph tags.
4. Title in browser tab
More open tabs user has while working in the browser, more important for him to navigate between them fast. And there are two points that help him in this purpose: website favicon and title.
5. Title in browser bookmarks
Useful links are saved to browser bookmarks. With high probability, if the user has a lot of bookmarks, he will forget what page is about. That’s why a clear title is a must in this case too.
Why is Title Important?
Title tag is important for two reasons.
- Ranking factor.As one of 200 ranking factors header has an influence on would your page displayed in top by keywords or not. The impact of title depends on it contains keyword or not (and it is better if header start with this keyword).
- Conversion factor. This is an average CTR (click-through rate) your page has. This metric we can get if sum CTR from all sources: organic search, social media, browser tabs, messengers, etc. Navigating through web user makes a lot of decisions. Each time to visit a page he answers on questions: “does it what I need now?” and “why this page and not another?”. If your header is boring, not relevant and too long, there is a high risk that nobody will click on it.
How to Check a Meta Title Tag With Our Testing Tool?
You have the option to either scan a domain or a specific page, it just depends on what you need. After making your selection, simply choose the page or domain to add to the provided space, and start your free trial. It’s quick, easy, and gratis. Once you enter the URL, our data analysis will begin almost immediately!
Still not sure how to get started? No problem-check out the instructions below.
Domain Check
Step 1: Enter your domain name and begin your free trial
Go to the “check domain” button if you’d like to double-check a domain name. Place your domain name in the box below and click the free trial button to begin! Also, you can log in using your Google or Facebook account, a credit card doesn’t need. It’s really simple and quick!
Step 2: Obtain the result
A domain scan with our crawler comes with a free full-site audit that will list any URLs with title tag issues. This helps you fix the problem for your entire site and prevents new issues from popping up. Clicking on an issue will give a list of harmed pages along with instructions on how to fix them.
Some of the other great features that come with this domain/website title tag scanner
On the site audit summary page, you’ll find not just title tag difficulties, but also a comprehensive list of additional internal problems on your site.
You may also filter the issues displayed by type, such as Criticals, Warnings, Opportunities, and Notices. Alternatively, you may sort them according to categories, for example, Links, Indexability, or Content Relevance. This makes it much simpler to focus on repairing the problems that will have the most impact on your website’s success.
Page Check
Step 1: Fill in your URL and start your free trial
If you want to check a particular page, choose the “Check page” and enter the URL in the box below. There’s no need for a credit card you can even sign up for a free trial with Google or Facebook.
Step 2: Analyzing the results
The URL you entered into our tool will be crawled in order to obtain data. The process should only take a few moments, and on the results page you’ll find information such as the title tag, how many title tags are present on the page, the length of the header, and if the title is equal to H1.
The title tag checker also includes the following features
A page check allows you to look for additional issues with the page you’ve studied, such as content, localization, page speed, and so on. Identifying these problems can help you improve your website’s performance and overall quality.
To check out other pages on your website, simply close the page details and enter the URL into the search box on the “All Pages” tab. You can get more information about a URL by clicking on it.
Detect duplicate titles on your website
Crawl your website and find out what pages have duplicate headers
How to Create Good Meta Tag Title?
1. Availability
The website title line must be filled! Otherwise, the page will not be ranked. Missing title issue has to be detected and fixed in time.
2. Length
The optimal meta title length is from 60 to 120 symbols, but as the user cannot view more than 60 characters on the query results page, we strongly recommend to create header which do not exceed this limit. The issue when the seo title is too short or title tag is too long has to be fixed.
3. Relevance
The header must reflect the purpose of this page, that is to say, it should be relevant to its content. Otherwise, the popular search engines can choose it on their own.
4. Keyword usage
The most frequent keyword (in the direct entry) from those participating in the page promotion should be included in the meta tag title. As a rule, there is a recommendation that it should be placed as close as possible to the beginning of the text. It is a problem when no keywords were found in the page title.
Avoid keyword stuffing. It’s sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. Keyword stuffing can make your results look spammy to Google and to users.
5. No duplicates on the page
The tag “title” should be used on the page only once and its place is in the code block “head”, not “body”! The issue when multiple title tags are found has to be fixed.
6. No duplicates on the website
If it is possible, create a unique header for each page of the site. You can check the uniqueness using Google, just write the text in a direct match in the search bar and explore the results. It is necessary to fix duplicate page titles on the website.
7. Attractiveness
Meta title is shown as the headline of the article in the results of the query (above the page address). Potential visitors of your page will choose to activate the link or not depending on how informative and attractive the header is. That is why meta tag title must attract your audience to help you to sell. The formulation including the particles “how”, “where”, and advantages of the services or goods is the best in this concern.
Title = H1
The important question is can your title tag and h1 tag be the same. It is highly recommended to use the same words and word combinations for the tags “title” and “h1”. But remember, it is better not to use the same text for both of them.
Yes. There are a lot of WordPress sites that have good rankings in organic search even with the same title and h1 on the page. But you should understand that these tags have different purposes.
The header is content that helps the user to choose your page in SERP among others. Here you can use your brand name, details of geo and price.
H1 tag is a content that helps user only to explain what page is about. There is no need to include your brand name and price here. User has already chosen you.
So, search engines will not punish your page if title and h1 will the same. But website visitors can be confused in some cases.
Why Google Can Show Another Title?
Sometimes Google use another content to create page snippet, not content from title tag. You may be upset about it. But remember Google collects tons of data. There are may exist queries for which your page is relevant, but header is not. You can not predict all cases.
If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query.
When we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.
Google Search Console Help
In video below, Matt Cutts explains in detail how Google create snippet based on the content of page.
How Google Search Console Can Help?
Google Search Console can help to find out what keywords are the most relevant for your SEO header. Before publishing a new page you probably made keyword research. After the page publishing you may discover that Google ranks your page by keywords you did not expect.
For example, the first title of the page you are reading now does not include keyword “seo”. But we found that this page begin to rank by phrases that include this keyword. So, we refreshed header and added a new keyword.
