5 Best White Label SEO Tools for Agencies

What is the best white label SEO tool?

The best White Label SEO Tool is a software platform allowing digital marketing agencies to deliver SEO data, reports, and dashboards entirely under their brand. It combines essential SEO features – such as site audits, rank tracking, backlink monitoring, and analytics integrations- with the ability to customize client-facing interfaces using the agency’s logo, colors, and domain name.

This way, agencies can provide professional insights and performance updates without revealing the third-party tool powering the data, strengthening client trust and brand identity.

A top white label SEO tool choice should provide

White label dashboards – clients see your logo, colors, and domain.

Automated reporting – scheduled reports tailored for each client.

Core SEO functionality – site audits, rank tracking, and competitor insights in one platform.

Integrations – Google Search Console, GA4, Google Ads, and other data sources.

Multi-user access – with flexible roles for team members and clients.

Top white label SEO tools: feature comparison

This comparison clearly shows which platforms offer the most complete White Label functionality. Sitechecker is the strongest choice, combining robust SEO features, flexible white label options, and scalability.

In the next section, we’ll explain in detail why Sitechecker is the best solution for agencies looking to deliver SEO under their brand.

1. Sitechecker is the best white label SEO tool

Here is why:

White label client interface

Sitechecker allows you to fully customize the client-facing interface under your brand with your own logo, colors, domain, and even the sender’s email address. You can grant project access to any number of users without additional per-seat fees and assign specific rights – editing or view-only – making the platform flexible for internal teams and clients. This way, every interaction happens inside a fully branded environment where clients see only your agency’s identity.

Branded reports & alerts

Sitechecker allows agencies to update clients with fully branded reports and real-time alerts, all under their own identity. Reports can be generated in different formats: PDF, CSV, or Google Sheets, and customized with your logo, colors, and domain. You can schedule dashboard performance updates, keyword rankings from Rank Tracker, and Site Audit summaries to be automatically delivered via email or Slack, or shared through branded links for instant access to live data.

At the same time, instant alerts notify clients about critical website issues, ranking changes, or monitoring events, ensuring they always receive timely and professional updates consistent with your brand.

Core SEO tools

Sitechecker brings together all the essential SEO features agencies need in one platform. It includes a Site Audit to detect technical and on-page issues and continuous site monitoring that tracks website changes and alerts you to potential problems.

This way, agencies can manage all critical aspects of their clients’ SEO projects in a single, streamlined system without relying on multiple tools.

Rank Tracker

Rank Tracker delivers daily keyword position updates across countries, devices, and a SERP White-Labeled Tool with AI Overview Tracking. This unique feature shows how often and where your website is cited in AI-generated search results, helping agencies measure visibility in the emerging AI search landscape.

The tool supports local rank tracking, allowing you to monitor keyword performance for specific cities and regions – a critical capability for agencies working with local businesses.

By combining traditional rankings, AI citations, and local SEO, Sitechecker gives a complete view of your clients’ search visibility.

GSC insights dashboard

Sitechecker provides a built-in Google Search Console Dashboard that transforms raw GSC data into clear, actionable insights under your brand. Unlike the native GSC interface, the number of rows displayed is unlimited so that agencies can analyze the dataset without restrictions.

The dashboard includes ready-to-use reports on clicks, impressions, CTR, average position, ranked keywords, and pages, making it easy to identify growth opportunities and issues. With branded reporting and customizable views, agencies can present GSC data professionally to clients while saving time on manual analysis.

Multi-user access under white label

Sitechecker allows agencies to invite unlimited users to their projects without extra per-seat fees, keeping everything fully branded under their own identity. You can assign roles such as view-only or edit access to clients, teammates, or partners, and manage permissions on a project-by-project basis.

Since all dashboards, reports, and notifications are delivered under your white label branding, every interaction, from logging in to reviewing data, happens seamlessly within your agency’s environment.

2. AgencyAnalytics

AgencyAnalytics is a reporting-focused platform built specifically for agencies. Its core features include white-label dashboards and automated client reports. The tool allows you to fully brand client-facing portals with your logo, domain, and color scheme, so every interaction feels like it comes directly from your agency. Automated PDF or live link reports can be scheduled and shared with unlimited clients, reducing manual reporting work.

Unlike broader SEO suites, AgencyAnalytics is streamlined for agencies that want to simplify client communication and reporting without overwhelming complexity. However, its SEO features, such as rank tracking and site audits, are lighter compared to specialized platforms, making it stronger as a white-label reporting hub rather than a complete SEO toolkit.

Pros:
✅ Fully customizable white-label dashboards with your domain, logo, and colors
✅ Automated scheduled reports via PDF
✅ Unlimited client portals for seamless reporting

Cons:
❌ More limited SEO tools compared to dedicated SEO platforms
❌ Less suited for deep technical SEO audits or advanced monitoring
❌ Pricing grows quickly when adding many integrations

AgencyAnalytics is best for agencies that want to prioritize branded reporting and client transparency while keeping workflows scalable and straightforward.

3. SEMrush (Agency Growth Kit)

SEMrush (Agency Growth Kit) is an extension of the SEMrush platform designed for agencies, adding white-label client reporting and portals to its powerful SEO and marketing toolkit. With the Agency Growth Kit, you can brand automated reports with your logo, colors, and company details, and share them directly with clients as PDFs or live dashboards.

The client portal feature allows agencies to give customers secure access to performance data while keeping everything under the agency’s brand.

However, while SEMrush is one of the most comprehensive SEO and digital marketing platforms available, its white-label features are more limited than those of specialized tools. Agencies often note that branding is restricted, setup can be complex, and pricing for the Agency Growth Kit adds significant extra cost.

Pros:
✅ Full access to SEMrush’s extensive SEO, PPC, and content marketing suite
✅ White-label reports and client portal in the Agency Growth Kit
✅ Strong keyword research and competitor analysis database

Cons:
❌ White-label branding is more limited compared to dedicated agency tools
❌ Agency Growth Kit requires additional cost on top of regular SEMrush pricing
❌ Complex interface may overwhelm clients who only need SEO reporting

SEMrush with the Agency Growth Kit is best suited for agencies that already rely heavily on SEMrush’s core features and want to add basic branded reporting and portals without switching platforms.

4. DashThis

DashThis is a reporting platform designed mainly for marketing agencies. It offers strong white-label dashboards and client reporting. Agencies can customize dashboards with their own logo, colors, and even a custom domain and share branded reports with clients via links or PDFs. It’s simple to set up and works well as a visual reporting tool.

Pros:
✅ Easy-to-use white-label dashboards with logo, colors, and domain
✅ Automated scheduled reports in branded format
✅ Great for combining multiple marketing channels into one view
✅ No extra cost for white-label features

Cons:
❌ No built-in SEO tools (no site audit, rank tracking, or monitoring)
❌ Limited reporting formats (mostly PDF or live dashboards)
❌ No advanced user roles — clients usually get view-only access

DashThis works well for agencies needing straightforward, visual client reporting, but lacks deeper SEO functionalities and advanced user management.

5. Raven Tools

Raven Tools is an all-in-one SEO platform that includes site audits, keyword tracking, reporting, and white-label client reports. Agencies can share brand reports with their logo and colors as PDFs or live dashboards. It’s a practical solution for those who want SEO tools and reporting combined in one place.

Pros:
✅ White-label reports with logo and colors
✅ Site audit, rank tracking, and backlink analysis built in
✅ Automated scheduled reports for clients

Cons:
❌ White-label branding covers only logo and colors (no custom domain or branded email sender)
❌ Report customization options are fixed to predefined templates
❌ User roles are limited to basic access levels

Raven Tools is suitable for agencies that need a cost-effective combination of SEO tools and branded reporting with straightforward setup and use.

Final idea

White-label SEO software helps agencies deliver reports and dashboards under their own brand, building trust and professionalism. From the comparison, it’s clear that each tool has its strengths: AgencyAnalytics and DashThis excel in reporting, SEMrush (Agency Kit) adds branding to a powerful SEO suite, and Raven Tools offers a budget-friendly mix of SEO features.

However, Sitechecker is the most complete solution, combining flexible branding, unlimited user access, daily rank tracking with AI overview, and an integrated GSC dashboard.