Review Serpstat vs Sitechecker - Competitive Alternative

Review Serpstat vs Sitechecker - Competitive Alternative

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Free Website SEO Checker & Audit Tool

  • Scan the site for 300+ technical issues
  • Monitor your site health 24/7
  • Track website rankings in any geo

If you are looking for alternatives to Siteimprove, we recommend that you pay attention to Serpstat. This powerful SEO tool will help you conduct a quality site audit and get the necessary data to improve its ranking. To understand all the intricacies of these popular SEO-analysis platforms, we decided to compare them in detail.

This guide will help you decide which of the two tools will help you achieve your business goals based on the following essential characteristics:

  • Website audit
  • Ranking tracking
  • Site monitoring
  • Backlink tracking
  • Additional tools
  • Unique features
  • Price and tariff plans.

Please choose the best platform for your business needs and take your website SEO to the next level with our detailed comparison of Serpstat and Sitechecker!

Serpstat vs Sitechecker: Comparison of Features

But before we get into the detailed comparison between Serpstat and Sitechecker, let’s look at the big picture. In this table, we list the main features of each platform to demonstrate the difference between the two tools and their pros and cons.

Sitechecker Serpstat
Trial period 30 Days 7 Days
No credit card required
Monthly pricing from $23 from $48
Site audit
One-time site audit
Site monitoring
Rank tracker
Backlink tracker
SEO Chrome Extension
SEO Software
SEO Dashboard
On-page SEO Checker
Website Traffic Checker
Website Safety Checker
Website Down Checker
Website Rank Checker
Website Hosting Checker
Website Speed Checker
Website Backlink Analysis
Website Broken Link Checker
Link strategy
White Label ✓ (enterprise plan only)
SEO Reporting
Project Sharing
Number of Projects 3 to unlimited 1 to 7
Support Live chat, email, demo calls, FAQs, video guides Live chat, email, demo calls, FAQs, instructions
Affiliate Program
Crozdesk 4,4 of 5 (15 reviews) 4,6 of 5 (429 reviews)
G2 4,4 of 5 (15 reviews) 4,6 of 5 (442 reviews)
Capterra 4,5 of 5 (115 reviews) 4,7 of 5 (150 reviews)

Don't you find it exhausting to work on SEO all day long?

Sitechecker is the perfect solution for all your site needs.

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Site Audit: Serpstat vs Sitechecker

Both platforms are designed primarily for auditing websites. This is their primary and most important function, which determines the overall effectiveness of any such SEO program. In addition, the audit allows you to assess the technical performance of your website, including the sitemap, metadata, and possible server errors.

Sitechecker site audit main features

The site audit function of Sitechecker uses a cloud-based web scanner for analysis. It allows real-time auditing. With a web scanner, you can detect and prioritize technical issues. In particular, it includes the following key features:

  • Full audit in just 2 minutes
  • Customizable scan options
  • Shows website score
  • Sends e-mail notifications
  • Filters out non-critical issues
  • Video instructions on how to fix
  • Access to code and HTTP headers
  • Audit of external and internal links
  • On-page audit
  • Ability to share projects
  • Structured PDF reports
Sitechecker site audit

Serpstat site audit main features

Serpstat offers the following website audit functions:

  • Custom setting before starting the audit
  • Multi-level audit of six different aspects of the site
  • Personal reports with convenient filters
  • Found errors are divided into categories by priority
  • A description of each problem and recommendations for resolution
  • Sharing of projects by e-mail
Serpstat Site Audit tool

Site Monitoring: Serpstat vs Sitechecker

Constant, careful website monitoring is an essential component of SEO. It helps monitor your web page’s performance and prevent traffic loss from Google. The quality of tools like Serpstat or Sitechecker is determined by whether they can instantly provide access to the information you need to monitor. This way, you can measure the impact of your changes on your website’s ranking.

Sitechecker site monitoring main features

Sitechecker has several features that will allow you to monitor what is happening with your website and detect problems in time. Let’s look at some of them:

  • A brief overview of recent website changes
  • Instant e-mail alerts for indexing issues
  • Reports code changes caused by external influences
  • Rank Tracker shows the current position of a page in the SERP
  • Filters for analyzing events and page history
  • Analysis of competitors and their SEO strategies
Sitechecker site monitoring

Serpstat site monitoring main features

Serpstat also offers a set of standard features that help businesses track website performance:

  • A panel with all SEO indicators and the dynamics of changes.
  • E-mail notification of issues.
  • Monitoring of competitors’ positions.
  • Position monitoring filter system
Serpstat Website Monitoring

Rank Tracking: Sitechecker vs Serpstat

Another essential tool that any effective SEO program should have is rank tracking. With this tool, companies can monitor their website’s performance in search results and adjust their strategy as needed. You will also be able to monitor changes in the site’s visibility and indexing progress in real-time.

Sitechecker rank tracking main features

Sitechecker’s rank-tracking tool is very effective and includes many useful features:

  • E-mail reports with the most popular keywords
  • Advanced keyword filters across multiple categories
  • Table settings are easily customizable
  • Notification of negative changes in ranked URLs
  • Calendar for comparing ranking positions over time
  • SERP analysis with the most popular keywords of your competitors
  • Adding notes to mark events
  • Full-screen mode to view more keywords
  • Bulk keyword manipulations
  • Informative PDF reports
Sitechecker rank tracking tool

Serpstat rank tracking main features

Serpstat also has a website rank tracker similar to Sitechecker’s. But it is not included in the basic subscription package. Its main characteristics are as follows:

  • Keyword position tracking
  • Daily keyword position reports for mobile and desktop versions of the website
  • Dashboard with monitoring of the dynamics of changes in your site and competitors
Serpstat Rank Tracking tool

Backlinks are needed to bring a user from one website to another. Therefore, collecting and tracking backlinks is critical to your SEO strategy, as they affect the effectiveness of your efforts and your website’s ranking. It follows from this that a high-quality SEO optimization platform must necessarily have this functionality.

Sitechecker backlink tracking main features

Backlink Tracker is a primary Sitechecker tool available to all subscribers, as are many others. Some of the key features of this tool are next:

  • Ability to import the most valuable links
  • Tracking the statuses of indexed backlinks
  • Alerts when links become unindexed
  • Catching the most common backlink anchors
  • Detecting the pages that have the most effective backlinks
  • Detailed reports on link-building dynamics
Backlink tracking with Sitechecker

Serpstat backlink tracking main features

Serpstat offers this function in the basic package. The main functions of this tool:

  • Analysis of the results of the link-building campaign
  • Monitoring the quality of backlinks
  • Detection of harmful backlinks
  • Collection of the most common competitor link donors
  • Lists of links and link types
Serpstat Backlink Tracker

Extra tools: Serpstat vs Sitechecker

Along with the basic and most essential tools and functions, Serpstat and Sitechecker also offer additional features. First, let’s look at what is available to users of each platform.

Sitechecker extra tools main features

For Sitechecker users, in particular, the following additional tools are available:

  • SEO Chrome extension that evaluates page performance in Chrome
  • Speed checker tool checks website speed and suggests things to improve
  • Traffic checker tool provides detailed traffic statistics
  • Safety checker checks the website for safety and legality
  • Hosting checker provides information about the web host and server
  • Down Checker analyzes and reports on the causes of website downtime
  • Broken link checker analyzes a website and finds broken (404) or dead links

Serpstat extra tools main features

Serpstat offers a limited number and variety of additional features. All tools available to users are available in different subscription packages. The only extra feature is the Local SEO tool, offered separately for $20/location.

Serpstat vs Sitechecker: Pricing Plan Comparison

The cost of subscription and individual tools is the first thing to pay attention to when choosing an SEO platform for a business.

The price of a Serpstat subscription per month is significantly higher than Sitechecker. However, you can save money if you choose an annual subscription plan immediately. At the same time, a 7-day free trial version is available. So, let’s compare the plans of Sitechecker and Serpstat in a handy table to determine which platform fits your budget better.

Pricing Plan Serpstat Sitechecker
Basic $48/mo. $23/mo.
Standard $104/mo. $39/mo.
Premium $209/mo. $79/mo.
Enterprise $349/mo. $319/mo.

Main Advantages of Sitechecker

Sitechecker is an excellent alternative to many SEO platforms, including Serpstat. It can be ideal for digital agencies, in-house teams, or business owners. The platform provides high-quality SEO audits and provides detailed reports. All this will help to quickly increase the effectiveness of your website and bring it to the first positions of Google searches.

Below, we would like to take a closer look at the benefits of the Sitechecker platform together with you.

Your website’s on-page and technical SEO improvement

Sitechecker tools can perform web crawls and technical SEO audit in real-time and instantly. The program lets you quickly identify existing technical issues on a website and receive a detailed report so you can start making improvements immediately. In addition, reports with lists of instructions stay with you and help you solve similar problems again if necessary.

Sitechecker’s technical SEO audit

Google Search Console and Google Analytics integrations

Google Search Console and Google Analytics are valuable and relevant tools that provide business owners and SEO specialists with important information. However, using this data with a professional SEO platform is easier. Sitechecker’s integration with Google tools gives you multiple ways to get the most out of it.

Google Search Console and Google Analytics on Sitechecker’s dashboard

Personalized step-by-step SEO instructions

From Sitechecker, you will receive daily reports on your site’s performance. This will help you better understand your website’s content performance, backlink quality, and overall ranking. In addition, the analysis of these indicators allows the program to automatically form lists of tasks for you, the implementation of which helps to solve existing problems and maintain the quality of SEO.

Sitechecker technical SEO recommendations

All your website’s changes 24/7 monitor

A low ranking and low traffic from Google mean that your site could be more effective, and accordingly, you will not be able to get the desired conversions. Therefore, real-time monitoring of the website is essential to sustain the business. Sitechecker allows you to monitor SEO effectiveness and respond to problems on your com website immediately.

Website monitoring by Sitechecker

Clear keywords report with an accurate rank tracker

As already mentioned, Sitechecker allows you to monitor the level of visibility of your site and changes in indexing. Also, with this program, you can conduct a deep analysis of keywords and trace exactly which changes lead to an increase in the ranking. This will allow you to understand what is happening with your site now.

Sitechecker site rank tracking

Control of all the backlinks you’ve built

Backlinks are an essential factor that can negatively or positively influence the implementation of your SEO strategy. Sitechecker allows you to monitor your backlinks’ status, quantity, and quality. Also, the tool will immediately send you notifications about negative changes.

Sitechecker backlinks tracking

Saving time with Chrome extension

The Sitechecker extension for Chrome is an additional feature that allows you to quickly check and improve the search engine optimization of your website. This feature will enable you to evaluate the quality of your meta tags, content, keywords, links, page loading speed, and more in the browser.

Sitechecker Chrome extension

Don't you find it exhausting to work on SEO all day long?

Sitechecker is the perfect solution for all your site needs.

Something went wrong. Please, try again later.

How to switch from Serpstat to Sitechecker

If you’ve concluded that Sitechecker’s SEO program better meets your business needs, consider switching. We will immediately note that this is a quick and simple process. First, you can use the 7-day free trial version to test and understand how all the main functions of the platform work with your site to get used to the new interface.

Sitechecker’s design is focused on easy interaction with the user. The program has an intuitive yet informative dashboard. Subscribers also have 24/7 chat support, video tutorials, and the ability to order demos. This dramatically improves the onboarding experience.

For clarity and better understanding, we suggest watching a video guide for beginners on using Sitechecker:

Sitechecker users receive automatic website rescan results every 12 hours. The report will inform you of any website changes, issues, and fixes during that time. The frequency of updates is independent of the subscription plan.
The trial version of Sitechecker offers access to the program's main features. Specifically, Google Analytics and Search Console integration, Chrome extensions, PDF reports, and more. However, to study more websites and analyze keywords and backlinks, you need to subscribe to at least the Startup plan.
When deciding which SEO tool to use, consider your business goals first. Evaluate whether the platform's functionality and reporting accuracy meet your needs. In particular, pay attention to the following points:

  • Subscription price
  • Functionality
  • Accuracy of reports
  • Frequency of monitoring
  • Effectiveness of keyword analysis

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