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What is the Keyword Cannibalization Checker tool?

The Keyword Cannibalization Tool by Sitechecker shows when multiple pages rank for the same keyword using Google Search Console data and how impressions, clicks, and positions are split between them. It helps identify cases where Google cannot determine the main page, leading to diluted visibility. The tool highlights competing keywords and URLs based on real search performance, not estimates.

How the tool can assist you

Cannibalizing keywords overview: see keywords sorted by how many pages rank for them, so you can instantly spot queries with excessive URL overlap.

Page-level performance breakdown: open any keyword to view all competing URLs with impressions, clicks, CTR, average position, and Top Page Impressions %, showing how visibility is split.

Fast drill-down with country filtering: click any page to see all its ranking keywords without reloading, and use country filters to separate real cannibalization from normal international rankings.

Key features of the tool

Unified Dashboard: a centralized platform that displays all SEO metrics in one integrated view.

User-friendly Interface: an intuitive, easy-to-use design that makes complex SEO tasks accessible even for non-experts.

Complete SEO Toolset: a full set of SEO tools covering everything from keyword research and on-page analysis to backlink tracking and site monitoring.

How to use the tool

Step 1: Enter your domain name

Keyword Cannibalization Checker
To receive results and access to Sitechecker's features for 14 days, start your FREE trial. Sign-up is easy with your email, Google, or Facebook account. No credit card is needed.

Step 2: Connect the GSC property

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Step 3: Get the results

Get a complete list of pages ranking for the same keyword based on Google Search Console data. Each page is displayed with impressions, clicks, CTR, average position, and impression share in a single, clear view. This makes it easy to see when visibility is split across multiple URLs. You can quickly identify competing pages and understand where ranking strength is diluted.

Competing URLs

Additional reports based on GSC data

The Keyword Cannibalization Tool is part of the Google Search Console Insights in Sitechecker. It provides a clear overview of keywords, competing pages, impressions, clicks, CTR, average position, and impression share in one place. This helps you quickly identify cases where multiple pages rank for the same keyword and visibility is split.

Other GSC Insights reports help you analyze search performance from different angles, including brand non-brand traffic trends, winning and losing pages, new and lost keywords, and keyword competition across pages.

GSC insights

Final idea

The Keyword Cannibalization Tool helps you identify pages that compete for the same keywords using real Google Search Console data. It shows how impressions, clicks, CTR, positions, and impression share are distributed across URLs, making it easy to spot diluted visibility. You can quickly see which keywords trigger multiple ranking pages, open detailed URL-level performance, and understand whether Google recognizes a clear main page. The tool is part of GSC Insights in Sitechecker and works with full Search Console data, flexible date ranges, and up to 36 months of history, so you can analyze cannibalization accurately and at scale.

FAQ
No. Cannibalization becomes a problem only when Google cannot clearly identify the main page and splits impressions between multiple URLs, reducing overall visibility.
Real cannibalization usually shows fragmented impression share, unstable rankings, and frequent URL switching for the same query.
This often happens when pages have similar intent, overlapping content, or unclear internal linking that fails to signal a primary page.
Yes. Even if several pages rank, none may reach their full potential because ranking signals are split rather than consolidated.
It should be addressed when one page is intended to rank but loses visibility due to competing internal pages with the same search intent.

What users are saying

Data supplied as of 04/24/2024
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