How to create an SEO dashboard For clients?
Creating an SEO dashboard for clients means combining key performance data from different sources into one clear, automated report.
It helps agencies track traffic, rankings, and technical health while transparently showing clients real progress.
To build it, connect the Google Search Console dashboard, GA4, and site audit, choose the most relevant metrics, and apply your agency’s branding.
With Sitechecker, the process takes minutes and delivers professional, ready-to-share dashboards for every client.
Essential features every SEO dashboard must include
| Core feature | Description | Implemented in Sitechecker |
|---|---|---|
| Unified data sources | Combine GSC, GA4, Rank Tracker, and Audit metrics in one dashboard. | ✅ Integrated modules |
| Customizable widgets | Add or remove metrics, reorder blocks, personalize per client. | ✅ Widget control in SEO dashboard |
| Automated reporting | Schedule weekly or monthly reports via email or PDF export. | ✅ Automated email & PDF reports |
| White label branding | Add custom logo, colors, and domain to match agency branding | ✅ Full white-label support |
| User access management | Invite unlimited team members or clients with role control | ✅ Multi-user system |
| Technical health integration | Show audit data and site health directly in the dashboard | ✅ SEO site audit module |
| Keyword & visibility tracking | Track keyword rankings and AI/LLM visibility | ✅ Rank Tracker + LLM Rank Tracker |
| Monitoring & alerts | Detect real-time site changes and ranking drops | ✅ Website monitoring & alerts |
| Export & integration | Export data in multiple formats (PDF, CSV) or share client access with different permission levels via the white-label portal | ✅ Supported for rank tracker, site audit, GA4, and GSC integrations |
9 ready-to-use SEO dashboards that agencies can configure instantly
A professional SEO dashboard for clients should combine automation, branding, and data integration – helping agencies save time while improving communication and trust.
1/ SEO performance dashboard
The SEO performance dashboard gives agencies and clients a complete overview of key website metrics: traffic, visibility, technical health, and rankings, all in one place. Users can customize widgets, track changes over time, and export reports instantly.
2/ Google Search Console dashboard
The Google Search Console Dashboard provides a clear overview of website visibility and search performance. It displays clicks, impressions, CTR, and average positions with trend charts and comparison periods. Agencies can create custom filters, segments, and notes to track different page groups or campaigns.
All data is updated automatically, making sharing transparent SEO reports with clients easy.
3/ Rank tracker dashboard
The rank tracker dashboard helps agencies monitor keyword positions and search visibility over time. It displays rankings across multiple groups, devices, and languages, allowing precise segmentation. Users can compare their website’s visibility with competitors and track AI Overview presence for selected keywords.
Automatic reports and exports make it easy to share progress with clients.
4/ LLM visibility tracking dashboard
The LLM visibility tracking dashboard shows how a website appears in AI-generated and LLM-based search results. It tracks brand mentions, citations, and visibility across AI prompts and competitors.
Agencies can monitor how often their clients’ content is referenced by AI systems like Google’s AI overviews. This helps evaluate brand presence in the new era of AI-driven search visibility.
5/ SEO site audit dashboard
The SEO site audit dashboard analyzes a website’s technical health and highlights performance issues. It categorizes problems by severity: criticals, warnings, and opportunities, and provides a website score for easy tracking. Users can monitor crawling progress, indexable pages, and issue trends.
This dashboard helps agencies quickly identify, prioritize, and fix technical SEO problems before they impact visibility.
6/ Website monitoring
The Website monitoring dashboard tracks all website changes that can affect SEO performance. It logs new, deleted, and updated pages and technical issues detected during regular crawls. Color-coded charts show how the number of errors and fixes changes over time.
7/ Alerts and reports
SEO alerts and reports allow agencies to automate notifications about key website or ranking changes. Users can choose which alerts to receive by email or Slack, from broken pages to tracking code updates or ranking drops.
This ensures teams react instantly to any SEO issue across multiple projects.
Automated summaries and scheduled reports keep clients and managers informed without manual effort.
8/ Client reporting & White-label dashboard
The White Label SEO dashboard lets you manage all client websites from one place.
It quickly overviews traffic, keyword rankings, conversions, and top-performing pages.
Each dashboard can be branded with a company’s logo, colors, and domain name for a professional client experience.
Reports can be exported in PDF, CSV, or Google Sheets formats, proving SEO value through transparent, automated reporting.
9/ On-Page SEO audit dashboard
The On-Page SEO Audit helps agencies and clients analyze the quality of individual landing pages. It provides detailed data on meta tags, headings, content structure, internal links, and keyword usage. This dashboard highlights visibility or user experience issues and gives practical recommendations for fixing them.
The on-page audit combines technical analysis with the GSC metrics of each landing page.
It directly shows clicks, impressions, average position, and keyword dynamics alongside audit results, helping identify which on-page issues affect visibility.
Agencies can use it to demonstrate how on-page improvements, such as optimizing titles, descriptions, and internal linking, directly influence rankings and conversions.
Conclusion
An SEO Client Dashboard is essential for agencies that want to deliver transparent, data-driven results. With Sitechecker, you can manage all aspects of SEO, from rankings and audits to AI visibility and white-label reporting – in one unified workspace. Automated reports, client branding, and real-time data make collaboration effortless and professional.
Combining accuracy, scalability, and automation, Sitechecker helps agencies prove SEO value and maintain long-term client trust with minimal manual work.
