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How to fix URLs with mismatched hreflang and HTML lang declarations

How to fix URLs with mismatched hreflang and HTML lang declarations

The URL has hreflang annotations and HTML lang attributes that do not match.

Mismatched hreflang and HTML lang declarations analysis is not enough to optimize your site for search engines!

Make a full audit to find out and fix your technical SEO in order to improve your SERP results.

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While Google and Yandex use hreflang to determine which URLs to display in regional search results, some search engines, such as Bing, use the HTML lang attribute.

If a URL uses both hreflang and HTML lang, yet the values do not match, this implies that an error has been made with either the hreflang annotation, or with HTML lang, or both.

This may result in the incorrect page being served in localised search results.

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