This issue notification indicates that the page Server cannot display the user requests in the search results.
403 Response Code means that access to the page content is forbidden for some reason. Search engines cannot crawl the content and pass it on to the user.
What Does “AMP Page URL is Forbidden (403)” Mean?
Accelerated Mobile Page is a format for quickly loading website pages on mobile devices. If the user has slow internet access, this format will help load the page’s content very quickly. The technology uses open-source code.
If the page gives the issue that the AMP Page URL is forbidden (403), then the content of that URL is unavailable for search engine crawlers and users.
You can find a full list of possible AMP-related issues in the Google Search Console Help at this link.
4xx errors sometimes happen with Accelerated Mobile Pages. However, you can easily detect and correct this issue.
What triggers this issue?
AMP Page URL is forbidden (403), which indicates that the server refused to serve the website page on user request. You should check the server settings to see if that is where this prohibition is spelled out.
If everything is OK with the server settings, check the tag. An error can occur if it points to the wrong URL. Check the tag and enter the correct AMP Page URL.
How to check the issue?
To determine if this error exists on your site, use the AMP Status Report tool by Google Search Console. The tool will show this and other errors that are related to AMP Pages.
AMP Page URL being Forbidden (403) analysis is not enough to optimize your site for search engines!
Make a full audit to find out and fix your technical SEO in order to improve your SERP results.
To learn more about using the Google Search Console to solve problems with AMP Pages, check out this comprehensive guide from Daniel Waisberg.
Why is this important?
This error is very critical. Accelerated mobile page 403 response code negatively affects the site’s search engine ranking. It can also directly affect the behavioral factor and user interaction with the site.
Critical issues need to be addressed first so that they can’t negatively impact search traffic.
How to fix the issue?
Accelerated Mobile Pages URLs should be crawlable and indexable by search engine crawlers.
First, you need to determine the source of the 403 error before you try to fix it. Sometimes the problem can be on the server-side. The server perceives some requests as a DDoS attack and therefore denies access to the page content.
- If the problem is on the server-side, then you should prescribe the correct settings. Check if your source server is available.
- The problem can also be in the tag. If the tag leads to the wrong URL, you should replace it with the correct one.