What is Page Authority?
Page Authority (PA) is a score developed by Moz that gives suggestions on how well a certain page will rank on SERP. Similar to Domain Authority rate, this score ranges from 1 to 100. To calculate the data from Mozscape web index is taken. PA checker uses a machine learning model to identify the algorithm that shows the best correlation within SERP’s rankings.
How is Page Authority scored?
Moz uses a 100-point logarithmic scale to score PA rank. Those that use the Page Ranking Check service must know that growing the score from 70 to 80 is significantly harder than from 20 to 30.
Indicators of “good” page authority
We want to highlight that Page Authority checker is, first of all, a comparative tool, so the notion of “good” or “bad” score is not relatable here. You must know your goals before using PA checker. And your goal must be specific. You should know what this data does for you. A correct, specific goal is when you want to build a coherent system of buying links, and plan your next steps in link building. Before this, it is important to know the general state of a link profile that affects DA and PA.
Page Authority vs. Domain Authority
Every site that refers to your page transmits it a certain part of link authority. It can be considered as a kind of vote for quality of your page and the entire website. The more votes you get, the higher search engines will rank your site. So the thing is that both the website and a certain page have their authority levels. They gain it according to similar criteria and to keep the integrity of the website you must know both domain and page authority rates. It can happen, that both these scores can differ significantly.
Where can you check Page Authority?
There are many SEO and online marketing platforms across the web that have a PA checking tool. The most trustworthy platform for PA and DA checking is Moz. Of course, there are lots of new SEO services that appear every day. It is better to use the one that gives you the most accurate score.
Technical definition of Page Authority
Page Authority is defined the same way as Domain Authority, but only data concerning one specific page is taken into consideration. To count this score, PA checker includes 40+ factors. But, it does not take into consideration such on-page elements like keyword frequency or content quality. Page Authority depends on the quality of page’s link profile in the first place. If a good, well-trusted source refers your page, it is a sign of quality content quality for the search engines.
How do I influence Page Authority?
Like Domain Authority, Page Authority is score calculated according to a bunch of other scores. Many processes influence it directly, so finding the exact reason of PA rank changes is difficult, but you can make predictions, then – hypothesis and run experiments to improve your score and Page Authority level. Google includes several criteria to rank your page, and all of them affect your score.
The right thing to do, after you learn your PA score is to create some order in your link profile. Does this page have enough strong links to gain the page authority level you want? Does this page have links from untrustworthy websites that are badly recognized by search engines? After you find an answer to this questions, you will be able to operate with PA score data correctly.
Reasons for Page Authority changes
People usually use Page Authority checker to see fluctuations in their score. Because this rate basically depends on the link profile, and changes with your links will affect the PA score.
For example, if you know that the more external links from well-trusted websites you have, the better your PA score is, this is not necessarily 100% true. Search engines notice if a certain website grows links more rapidly than others, then detects it as harmful actions and downgrades your website.
Remember that the correct promotion of the website is both an art and a science.