Explore What Keyword Density Is and How to Check It Properly

Explore What Keyword Density Is and How to Check It Properly
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Classical and academic keyword stuffing


  • Classical keyword stuffing defines the most frequently used keyword in the text. In this case, keyword density formula is counted by the square rooting of a total number of repetitions.
  • Academic keyword stuffing is the usage frequency of all keywords and combination of words. The more target queries appear on the page, the larger value this characteristic has. Its index depends on the number of keywords and the total amount of the material. You can calculate keyword density yourself, or use a keyword density checker offered by various services like Copywritely.

Keyword stuffing directly influences page promotion. If it is too low, then the chance that a site will get good ranking by search engines is low. But, if there would be an overabundance of information queries, search bots may treat this as spam, and this will lead to the lowering of its position in search.


Optimal keyword density


You may ask us “how many keywords should I use?”. In most cases, ideal keyword density is 3-8%, but there are exceptions. The number of keywords in the text depends directly on the length of the text, its place on the site and the theme of the website. There are many highly specialized articles and product or service descriptions, where keywords can’t be substituted. Moreover, different search engines treat the phenomenon of keyword stuffing individually. For instance, Yandex used to have an optimal keyword stuffing rate of 10%, but then it was lowered to 3-5%. Now this search engine can accept 3-7% level of stuffing. As you may have noticed, there is no optimal rate of keyword stuffing, thus you do not need to chase an ideal index, just follow several main rules:


Several tips on how to reach an optimal keyword density


Do not overspam pages

Not long ago, it was very easy to blow up by writing too many keywords. Now, the search bots’ working algorithms consider hundreds of peculiarities of the online documents. Systems are now able to recognize which articles are interesting for users and which are not. Therefore, the positions of overspammed materials are lowered by search robots.


Do not optimize one document for many queries

It is very difficult to optimize one page for many queries, and this may cause an ineffective promotion of the document. The best option here is creating several materials for various queries and placing them on different thematic pages.


Texts must sound natural

Texts must be interesting and useful for users. Quality content is obligatory for an effective promotion. You can use 5-7% as an optimal rate of keyword density. In addition, you should use synonyms and word-forms; this will make your texts more diverse, unique and useful.


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