URL address: Definition, Structure and Examples

URL address: Definition, Structure and Examples
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Table of Contents Table of contents

What is a URL?


URL (or URL-address) is a special form of individual address of a certain resource on the Internet. It can refer to the website, some particular document, or an image. The Internet user just needs to insert this code into the location bar to find the needed website, document, folder, or image. In plain language, it means the following: due to the URL address, the user gets information about where the needed information is located.

What does URL stand for? URL is an abbreviation which stands for the term Uniform Resource Locator. It contains a link to the server which is a storage of the searched resource. In general, URL meaning is the track from the server to the final gadget (which is a platform of the user’s work) can be illustrated rather simply. The upper element is the resource server, the lowest one – the user’s device. All the points in between the two are additional servers. A URL is also a specific type of Uniform Resource Identifier (URI).


URL structure


URL address has a determined structure which includes:

  • method of access to the resource that is also named the network protocol;
  • access authorization;
  • hosts – DNS address that is inscribed as IP address;
  • port – one more obligatory detail included in combination with IP address;
  • track – determines the information about the method of gaining access;
  • parameter – the internal information of resource about the file.
URL structureimg-close


Examples of friendly and non-friendly URL


The main part of the URL-address is the domain name of the website. To choose the proper one and thus to enable the effective site promotion in search systems, use our guide about domain name search before starting a business.

The second important part of URL structure is a “path”. Look at 2 pictures below. In the most cases people understand what URL is friendliness immediately.

Example of user friendly URLimg-close

An example of non user-friendly URLimg-close

So, why URL friendliness is important? We guess such URL helps to:

  • Understand better what page is about;
  • Navigate faster on the website;
  • Memorize valuable pages;
  • Share link easily.


friendly URLimg-close

[bctt tweet=”Friendly URL is like a brand name. The easier it is to remember and identify it, the more people will return to it and share it.”]


How to get information on the URL address?


Some users face problems when they try to determine URL address. The simplest method offering no obstacles is to view and copy the address directly from the location bar. Just select it and copy clicking CTRL+C. Or using the context menu choose “Copy.”

Not only the website resources have URL, but also the images, files, and folders. To get the data as for their URL address, you should click the mouse right button on the image that you are interested in and choose in the context menu the option “Copy URL images.”

If you are willing to learn the URL address of the document, take the same steps as with an image choosing in the context menu the option “Copy the link address.”

Having copied the link, you transport it to the clipboard. Further, you can use it in the new address bar to find the needed document, to send the link having attached it to the message, or to include it to the existed text in your document.

URL meaningimg-close

How URL affects SEO

That`s not a big secret that all search engines take into account the occurrence of keywords in URLs. The greatest impact is made by entering the address of the domain and subdomains; the smallest effect, but still very significant meaning, makes the entering the path to the page and the name of the page file. According to this, when picking up the URL for your page don`t forget to add focus keywords in it. But you should not add only the keywords into uniform resource locator, because it can make a negative effect on your ranking. Instead of this, URL has to be informative and provides some value for users.

Don`t forget about URL length, it should be so long to confuse the user. Always check how many signs you put in it, the limit is 2 083 characters, but user-friendly one consists of 100 characters. Use URL checker to count how many signs does it have.

In addition, search engines can highlight the corresponding URL of the page in SERP, which naturally increases the CTR of the snippet in the search results. But what does it stands for? As practice shows, it is possible to increase traffic and improve behavioral factors.

URL story


Like any other concept, the URL has its own story. Today its main function is to point out the terminal server where the information is stored. Created in 1990 by the acknowledged British inventor Sir Timothy John, the URL first was represented in Geneva. In the early days, it was used to determine the location of particular files on the Internet. But the developers came to the point that URL-address can serve to give the users access to other resources.


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