Favikon is an AI-powered influencer marketing platform that help to connect businesses and agencies with the right creators and influencers. Favikon allows brands to find, analyze, and collaborate with influencers to maximize their marketing ROI.
The Challenge
Before using Sitechecker, Favikon has had problems with identifying the right keywords and understanding which pages delivered the best conversion rates.
Their website is managed by many different people. Thus, gaps in content and errors in site management were impacting traffic and user experience.
This had left gaps which were affecting our traffic siginificantly.
The Solution
Favikon team has implemented Sitechecker to bring structure and clarity to their SEO routine.
The Site Audit tool became an essential part of their workflow. It allowed the team to identify and fix critical issues quickly. By analyzing site performance, they discovered some important gaps in their content strategy.
They also used Sitechecker to better understand which pages bring the most conversions. It allowed them to optimize their content for higher ROI.
We also identified many gaps in content that we had, which we covered.
The Results
With Sitechecker, Favikon achieved remarkable improvements in their website’s performance:
Traffic growth
Impressions and clicks increased by at least 50% within just two months.
Error fixes
The number of pages with errors, such as 404s, was reduced by 60%. It significantly improved user experience, site navigation and SEO health.
Content optimization
The team closed critical content gaps they discovered with Site Audit tool. This directly influenced the effectiveness of their SEO and conversion strategies.
Our error pages, 404s, have come down by 60% in the meantime.
The Takeaways
Favikon’s Growth Manager, Sarthak Ahuja, highlighted Sitechecker as the most impactful tool for their SEO efforts.
Sitechecker has helped Favikon with setting up a structured and efficient SEO process. After identifying gaps, optimizing content, and reducing errors, Sitechecker has boosted the website’s online presence.
