Castelli Bags is an Italian brand that designs and manufactures handcrafted premium leather bags and accessories in Tuscany. It combines traditional craftsmanship with classic design and high-quality materials.
The Challenge
As Freelance SEO Consultant managing multiple projects, Fabio Lazzerini needed accurate, trustworthy data to make decisions. Relying on third-party platform metrics wasn’t an option as he preferred working with first-party data from Google Search Console. He sometimes deepening the analysis through BigQuery.
The problem was that manually monitoring multiple projects every single day was simply not feasible. The volume of technical checks, keyword tracking, and performance reviews demanded too much time.
On top of that, website changes made by other team members sometimes went unnoticed. That created a real risk to SEO health if issues weren’t caught quickly.
However, I can't monitor multiple projects every single day, as that would take up too much of my time.
The Solution
To solve these challenges, Fabio switched to Sitechecker. Google Search Console integration gave him access to the first-party data he trusted, without the manual log-ins and spreadsheet work.
Sitechecker’s daily email updates became a central part of his workflow. Each morning, Fabio receives a performance summary of the websites he manages, along with alerts on technical issues and HTML changes.
If someone modifies something on the website without informing him, he finds out right away and can make sure it doesn’t negatively impact SEO.
If someone changes something on the website without informing me, I can find out and verify that it doesn't have a negative impact on SEO.
Fabio is a technical SEO expert. That is why he particularly appreciated Sitechecker’s technical depth. The Site Audit and Monitoring tools allowed him to keep a close eye on crawlability, indexability, and on-page issues.
All of that without having to run manual audits. Meanwhile, the Rank Tracker helped him track target keywords while he rolled out new content across category pages and blog articles.
The Results
Fabio used Sitechecker to monitor and fix technical issues, track target keywords. Although the work is still ongoing, the early results speak for themselves.
When comparing the last three months year over year, Castelli Bags is seeing significant growth:
+47% increase in impressions
New content for category pages and blog articles, tracked and measured through Sitechecker, drove a major uplift in search visibility.
+46% increase in clicks
More visibility translated directly into more traffic, confirming that the content strategy was reaching the right audience.
Beyond the numbers, Sitechecker transformed Fabio’s daily workflow. Automated alerts replaced time-consuming manual checks, while GSC integration gave him confidence that the data he was acting on was accurate and up to date.
When asked what he would tell a friend to convince them to try Sitechecker, Fabio didn’t hesitate. It is the email and Slack notifications.
The ability to receive daily updates without having to open the platform keeps him informed and in control even on the busiest days.
