How The Loop Marketing increased cost-efficiency by consolidating their SEO tools with Sitechecker

The Loop Marketing, founded in 2009, is an award-winning digital marketing agency that offers web design, SEO, content marketing, and digital strategy. They help their clients to grow their online presence and help organizations compete with larger enterprises. They combine technical SEO with creative web development. The Loop Marketing ensures that its clients fully understand their marketing efforts and achieve their business goals. 

The Challenge

The Loop Marketing, needed a reliable and comprehensive tool for improving the technical SEO of their clients’ websites. They have used a variety of tools such as SEMrush, Moz, and Zoho, and still wanted to find a more unified and cost-effective solution.

The team required a tool that could efficiently audit technical SEO, track issues, and present the results in a user-friendly way. For them SEMrush, while valuable for keyword research, became less cost-effective due to its additional paid features, and its complex interface has had usability challenges. 

I believe that besides the increases in cost, every new feature now in SEMrush is a separate paid feature. We are now able to do more in one place with Sitechecker.

Elijah Litscher

Founder and Chief Digital Strategist at The Loop Marketing

Additionally, they needed a tool that offered seamless integration with their existing workflow.

The Solution

Sitechecker has become an essential part of their workflow. The team uses the tool daily to monitor and fix technical SEO issues. Sitechecker auditing features allow the team to perform technical evaluations of client websites, and cover everything from site health to keyword ranking. 

Two of our team members use Sitechecker almost daily. One focuses on clearing out technical audit issues with the development team, while the content manager uses it frequently for keyword research and monitoring.

Elijah Litscher

Founder and Chief Digital Strategist at The Loop Marketing

For example, the agency leveraged Sitechecker to quickly detect duplicate content and incorrect meta tags across their clients’ websites. After resolving these issues early, the team improved the SEO ranking and site performance of numerous projects.

We really like how Sitechecker presents everything in one place. It's all ready to go when we need to change something for technical SEO. It makes it very easy to get the information we need, perform audits quickly, and share reports with the development team for resolution.

Elijah Litscher

Founder and Chief Digital Strategist at The Loop Marketing

The Results

After the team started to use Sitechecker, The Loop Marketing has experienced significant improvements in their technical SEO workflow. 

Sitechecker’s all-in-one platform replaced multiple tools. This simplified the process of conducting SEO audits for clients. Sitechecker allowed the team to quickly identify and resolve technical issues, including duplicate content and incorrect meta tags. 

Sitechecker not only improved website performance but also reduced tool costs, which has increased our efficiency and allowed us to deliver faster results for clients.

Elijah Litscher

Founder and Chief Digital Strategist at The Loop Marketing

Here are some of the real numbers that the team has achieved in just 3 months:

+22% to the most important metric is SEO

+22% to the total number of clicks

+14% to ranked pages in SERP

The Takeaways

SiteChecker has become a main tool for The Loop Marketing, helping them improve their technical SEO tasks. Sitechecker combines multiple tools into one easy-to-use platform, the team now can quickly find and fix issues like duplicate content and incorrect meta tags. 

This has improved both their own website and those of their clients. The cost savings from Sitechecker have also made their workflow more efficient, allowing them to deliver better and faster results for their clients.