The Top 16 Best Practices for Running a Successful eCommerce Website
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The Top 16 Best Practices for Running a Successful eCommerce Website

Have you decided to take the hard road and create your online store? Well, congratulations. It is a complicated yet rewarding challenge! However, if you manage to do it right, an eCommerce site can bring you good profits in the long run.

It’s a niche very crowded with offers. Sometimes it seems like we all have a familiarity with an online store. To succeed in this business, you should put in a lot of effort, try to be better than your competitors, and surprise your customers with something new.

Best Practices for Running a Successful eCommerce Website

In this article, we’re going to talk about 16 useful practices that will allow you to launch a successful eCommerce site. Based on the eCommerce best practice of the owners of the best online stores globally, we were able to collect the most important tips for you.

Let’s begin with eCommerce website best practices!

1. Avoid clutter

How to run a successful eCommerce business? Once on your site, the user has to become your customer or client. Therefore, you should do everything and make every effort to make the site user-friendly.

Structure all elements, and highlight the most important categories of your site for the buyer.

The issue isn’t just about the site’s interface but also the established delivery times, quick responses from your customer service specialists, and the quality of your products and services.

Keep things organized and increase your sales with our eCommerce best practices!

2. Simplify your menus

The easier your site is to understand, the less likely a customer is to get confused and forget to make a purchase. Hire a designer to work out a logical structure, categories, and subcategories for your products or services.

Think of giving prominent display to the site elements such as the shopping cart, contacts for contact, online chat, and menus with categories. Use e commerce home page best practices to create a good one.

Remember that the easier and more convenient your site, the more chances are to get a client and make him a regular customer. And as you know, a regular customer is the best customer!

2. Simplify your menus

Of course, it seems obvious. However, you’d be surprised how many online stores neglect the search bar. It would be needless to tell you about the benefits of the search function, but apart from the clear pros, it is also good for the perception of your site by search engines.

Search is a complex task, and you will most likely have to engage a third-party developer if you don’t have the technical skills. Nevertheless, any successful store provides its customers with an opportunity to find the product they are interested in.

4. Buy a premium web hosting service

A large online store requires great performance. Only with powerful hosting will you develop your store and attract even more new customers.

It is recommended not to do self-hosting. If your goal is to join the ranks of successful eCommerce websites, you simply need to use the services of a hosting provider. Pay attention exactly to those options that support and specialize in online stores.

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5. Eliminate steps in your checkout process

The simpler the process of placing an order, the more likely your client will complete it. You’ll agree that when you’re shopping, you want to get your order quickly, not fill out many fields with information.

Reduce the number of steps in the checkout process! Leave what is necessary and allow the user to add more information to his account later. Don’t force your customers to register on the site, and don’t discourage them from buying from your store.

6. Don’t force shoppers to create a profile (but encourage it)

Based on the previous tip: registration on the site to make a purchase should not be mandatory! So you’ll only complicate the process of placing an order and possibly even scare off the user.

The ideal option in this situation will be if you stimulate the user’s desire to register.

Tell them about the benefits of registration. It can be an opportunity to view the history of orders, the ability to accumulate bonuses, leave feedback, participate in a loyalty program or promotions. You may also offer a discount for registering on the site.

In any case, registering a personal account is an opportunity for you to get more information about your customers. Just don’t make it a prerequisite for making a purchase.

7. Add Live Chat Support To Your eCommerce Store

Speed is very important for any online store. Online chat can be a great advantage for you. When choosing a store to buy, a person will be guided not so much by the store’s reputation but by the speed of managers’ response and order processing.

If the buyer has questions, he will try to contact a representative of the online store. And if your site will have a form for feedback in the form of online chat, then you can get the customer.

The customer simply will not have to go to another site because your operators will quickly respond to his request.

It’s not enough to attract a customer; you need to retain him. Online chat is a place where a person can get answers to their questions. By making sure your operators are fast and qualified, you can get a new customer!

8. Prioritize SEO

To stand out from dozens of successful eCommerce sites, get more traffic, more customers, and therefore more profits, you need to optimize your site for search engines (SEO).

Your online store must rank well to be at the top of search results. Wanting to make an impulse purchase, a user is more likely to click on one of the first results in a search engine. This is why you should strive to get to the top.

As far as the parameters for optimization are concerned, it’s simple. You need to follow Google’s recommendations for running an eCommerce site.

  • The site should load quickly and always be accessible to users.
  • You should only use unique author content that you have permission for. 
  • Structure your content, create categories and subcategories.
  • Each product card should have a description.
  • Re-link the pages of the site with each other to distribute link weight.
  • Add a search bar, contact information, and a sitemap.

By implementing search engine optimization tips, you can outpace your competitors and get more traffic.

9. Write blog posts regularly

Content marketing can be a great addition to promote your online store in search engine rankings. Users and search engines love useful and quality content. Of course, creating a blog is an additional resource: time and money. Nevertheless, we recommend allocating a budget to create a blog and content for it.

That way, you can build affiliate marketing by placing relevant links within your blog posts. Plus, the more often you update your blog, the more often you’ll have an infomercial to remind users about yourself.

Don’t be lazy and create a series of useful articles that will help your customers make the right choice and buy exactly what they need. Make rankings, gather a semantic core in your field, and create a content plan based on it.

Remember, content must be regular. This way, you can attract new customers and interest those who have already ordered from you.

10. Build an email subscriber list

How to build a successful eCommerce business? Email marketing is another effective tool to help you reach your online store’s goal. This way, you can inform customers about upcoming promotions, notify them about stock availability, send digests of articles from your blog and attract additional traffic from customers.

Structure your audience by country and other criteria that are important to you. Use a proven service to create and send newsletters to your desired segments. Encourage users to subscribe to your newsletter through discounts or other nice bonuses.

11. Accept as many payment options as possible

It is also a simple tip, which unfortunately is neglected by many online store owners. The more ways to pay in your store, the more likely the customer will stay with you. Whether it is a transfer to a card, the ability to pay by mail, or by Internet, you should provide your customers with the widest possible range of payment methods.

How to make your online store successful? Make sure that the customer feels comfortable giving you their money!

11. Accept as many payment options as possible

12. Write informative product descriptions

Create a detailed description for each product. It is important not only so that search engines can better rank your online store but also so that users can become more familiar with the product.

Tell about the characteristics of the product or service and give answers to the most frequently asked questions.

Remember that the product card should also contain a unique photo of the product in addition to the text. Thus, you can show customers the model and a live photo, inspiring additional trust in you and encouraging the customer to make a transaction on your site.

12. Write informative product descriptions

13. Provide easily accessible customer service

The buyer should be able to contact you in any way that is convenient for them if they have questions. The more ways to contact you, the better. You don’t have to limit yourself to just the phone or just email.

Different people are comfortable communicating in different ways, so your support specialists should be available through different channels.

We recommend that you check how well your employees are doing. Remember that the eCommerce website management and support chat operator is your face and can both turn a user into a customer and ruin your reputation forever.

14. Make Your Products Easy To Find

Your site must have product categories and subcategories. Take care of the UX/UI. The interface should be simple and understandable for your customers. The easier it is for clients to find a product, the more likely they are to purchase in your store and not leave it to other clients.

Losing a client, you lose money too. So do not be lazy and work out the structure of your site. It will also have a positive impact on the perception of your site by search engines.

14. Make Your Products Easy To Find

15. Use Remarketing

With a remarketing tool, you can attract and handle the audience interested in your product. Have you ever noticed that you see ads like this after you search the Internet for a certain service or product? This is an example of how a remarketing tool works.

Use it to bring back users who have left your site and make them your customers.

15. Use Remarketing

The world’s top online stores actively use this tool. It is very effective, so we recommend you apply it to your promotion strategy and get additional conversions.

16. Run tests and analyze the results

Connect an analytics service, such as Google Analytics, to track your effective eCommerce traffic channels. This allows you to find out where your customers are coming from and which devices they use to visit your site.

Test analysis will give you the additional information that will allow you to change the vector of promotion in the right direction and focus on the priority group of the audience.

16. Run tests and analyze the results

What makes a good eCommerce website? Use the analysis to highlight your weaknesses and address them. In addition to audience analysis, you can also analyze your site for compliance with search engine optimization requirements.

With tools like Netpeak Spider, for example, you can audit your online store for free and find mistakes that hinder promotion to the top of search results.

Effective eCommerce: Conclusion

Here we have told you the eCommerce website tips to focus on when you open your online store. We hope that these tips will be useful, and you will be able to promote your store to the top of search results and get maximum traffic and customers!

Remember that you need to stand out among your competitors and earn a good reputation. Let your uniqueness be the absence of errors. Customers appreciate it in stores!

FAQs on eCommerce Website Best Practices

What makes an eCommerce website successful?

The amount of traffic, loyal customers, sales, and an excellent reputation, of course.

Which website builder is best for eCommerce?

Here are the most popular options:

  • Wix,
  • Shopify,
  • Squarespace,
  • Weebly,
  • BigCommerce.

How to choose eCommerce web hosting?

You need to pay attention to the download speed of the content, Uptime, and the servers' location.

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