For the majority of companies, it is the exact way of thinking, however, it is still significant to realize the differences between HTTP and HTTPS. One needs to understand how to turn the website to HTTPS, and whether it is initially a good decision for your company.
Alternatively, it is significant to pose several questions to oneself: Why does Google like HTTPS more for SEO rankings? What are the SEO perks of this protocol?
Finally, the warning: There are some SEO issues to remember about when turning to HTTPS.
HTTP vs HTTPS: Comprehending the Basics
It does not matter which side you support – whether you are the user of a site or you develop your own one – the best online practices are apt to include a deputed third party and a good encryption.
To comprehend how to accomplish this and better comprehend why Google likes these site elements more (and why you should too), it is significant to see the difference between HTTP and HTTPS first. You will find the explanation of the basics of the two options below:
HTTP: HyperText Transfer Protocol
Hypertext Transfer Protocol (HTTP) is a system for delivering and accepting the information through the Internet. HTTP is an “application layer protocol” that alternatively, means that its concentration is on how the information is represented to the user. But this option does not care how the information is delivered from point A to B.
It is considered “stateless” – it means it does not aim to recall anything about the preceding web session. The perk of being stateless is that there is less information to deliver – this means the raised speed.
When is HTTP helpful?
Http in the majority of cases is used to access HTML pages, and it is significant to remember that other sources can be used through accessing HTTP. This was an option for the majority of sites who did not house private data (for example, credit card information) to set up their sites.
HTTPS: Secure HyperText Transfer Protocol
“What is https?”, – you may ask. HTTPS, in other words, “secure HTTP,” was created to let the authorization and secured transactions run smoothly. Exchanging private information has to be secured so that the unauthorized access is prevented – thanks to https, it is possible. In the majority of ways, https is similar to HTTP because it pursues the same basic protocols. The HTTP or https customer like a Web browser makes a connection to a server on the standard port. But Hypertext Transfer Protocol Secure suggests an extra layer of confidentiality because it uses SSL to transfer data.
For all intentions and aims, HTTPS is HTTP; it is simply the more secure version.
To explain this more technically, the main difference is that it uses TCP Port 443 automatically, that is why HTTP and HTTPS are two different communications.
HTTPS works in connection with the different protocol, Secure Sockets Layer (SSL), to deliver information safely (which is indeed the main difference that Google cares about).
Do not forget that HTTP and HTTPS do not care about how the information is delivered to its destination. On the contrary, SSL does not care what the information looks like (like HTTP does).
This secure protocol indeed suggests the best of the two worlds: it cares about what the user accepts visually, but it also has an extra layer of confidentiality when delivering information from point A to B.
AN EXTRA NOTE
People usually use the terms HTTPS and SSL meaning the same thing, but it is not right. HTTPS is carefully protected because it uses SSL to deliver information. For the majority of companies, comprehending that HTTPS is more confidential than HTTP is enough.
HTTPS and Google’s Opinion
It should not be a surprise to you that Google likes the websites that are deputed and certified more.
The reason for that is the fact that the users can receive a guarantee that the website will encrypt their data for that extra level of confidentiality. But you need to understand that receiving a certificate might be an involved problem (and this is the reason why it lets the higher ranking perks appear).
Breaking it down: When a website gets through the circles of receiving the certificate, the user becomes a deputed third party. When your browser discovers a secure site, it uses the data in the certificate to examine whether the website is what it declares it is. A user who is aware of the difference between HTTP and HTTPS may now buy it with certainty. Thus, the businesses can begin their electronic trade due to this credibility.
With the claim I made at the start, Google is now using HTTPS as a ranking sign. It is obvious from the information analysis that HTTPS websites have the ranking advantage over HTTP-URLs. This is why this switch will now profit all the companies no matter whether the data is confidential or not.
To provide more nuances, the information delivered using HTTPS is ensured security through Transport Layer Security protocol (TLS) that makes sure three main layers of security are guaranteed:
- Encryption. Encrypting the exchanged information to keep it well-secured.
- Data Integrity. Information cannot be developed or blemished during delivery without being discovered.
- Authentication establishes that your users have communication with the website meant.
Google announces that the sites that use HTTPS will get a small ranking advantage because of these confidentiality issues.
However, HTTPS websites would only get the advantage of the “very lightweight sign” regarding the general ranking algorithm, carrying less weight than other signs like the high-quality content.
According to Search Engine Land, Google claims that based on their first tests, the HTTPS sign demonstrated “positive outcomes” regarding pertinence and ranking in Google’s searching results.
The very same article foretold that this can change sooner or later, and Google might take a decision to strengthen a signal or provide more ranking advantage to HTTPS websites because they wish to have online users confidential.
SEO Benefits of Turning to HTTPS
It is obvious that HTTPS suggests confidentiality that is why it is clearly the choice to put you in the Google’s good rankings. So an obvious thing is that you don`t have to forget about website monitoring. Be careful with any changes made at your website and correct them in time. There are some other SEO advantages for you to remember as well.
The evident one. As claimed, Google has affirmed the little ranking boost of HTTPS websites. As the majority of ranking signals, it is pretty complicated to segregate on its own, however, it is still something to remember about. The advantage of the situation is the value of turning to HTTPS that must increase in a definite amount of time.
When traffic is delivered to an HTTPS website, the confidential referral data is saved. It is contrary to what happens when traffic is delivered through an HTTP website, and it is stripped away and happens to look like it is “direct.”
Confidentiality and privacy.
HTTPS adds confidentiality to your SEO aims and site in several ways:
- It checks if the site is the one the server is supposed to be speaking with.
- It averts changing by the third parties.
- It makes your website more confidential for the users.
- It encrypts all of the communication, involving URLs, which secures such things as browsing history and numbers of the credit cards.
Are There Any SEO Concerns in Turning to HTTPS?
In fact, you should not worry about turning from HTTP to HTTPS in terms of SEO. Google has been saying to the webmasters that it is secure to do this for years. But you have to pass through the motions to make sure your traffic does not suffer.
Ensure you communicate with Google that you moved your website from HTTP to HTTPS.
Google has made the following advice for the best experience when turning to HTTPS:
- Choose the kind of certificate you wish: single, multi-domain or the wildcard one.
- Use 2048-bit key certificates.
- Use relative URLs for the sources that are situated on the same confidential domain.
- Use protocol relative URLs for all of the rest of the domains.
- Examine our website move article to get more pieces of advice on how to change your site’s address
- Do not block your HTTPS website from crawling using robots.txt.
- Let your pages index by the search engines where it is possible. Escape the robots meta tag with no index. Use robots.txt tester if you need to check whether your website pages are closed.
- Google has also upgraded Google Webmaster Tools to manage HTTPS websites better, and it did the reporting on them.
- Follow your HTTP to HTTPS movement cautiously in your analytics software and regarding Google Webmaster Tools.
Adding to the Google Support sources, I advise you to read a condensed introduction to HTTP/HTTPS and look through the pieces of advice on changing over to SSL/HTTPS here before you get started.
The IT professional can get it done quickly, however, if you do not have an IT background, it might be pretty difficult for you.
You will see a list of steps you have to make to get a plan of the process below:
- Get the CSR: You have to generate a Certificate Signing Request (CSR) on the web server.
- Choose the server software used to generate the CSR.
- Choose the message digest algorithm you wish to use more.
- Choose the justification period for your Certificate.
Note: You will be qualified to use this Certificate on the eternal number of servers. It will bring you advantages to work with a company that makes SSL connections because everything is generated by default as soon as you input data.
The obvious conclusion here is that turning to HTTPS will aid you to stay in good relationships with Google. Together with all of the SEO advantages we talked about (that will only grow), HTTPS is a much more secure system for your site to manage. Confidentiality for your website and your visitors is the most significant aspect of making the turning from HTTP to HTTPS.
HTTPS is not only perfect for confidentiality but also for referrer information and the rest of the SEO strategies. When looking at the issue as a cohesive whole and taking into account the future of what Google seems to be doing with HTTPS, we advise you to turn to HTTPS, as soon as possible, to follow Google.