2x to the traffic. How technical improvements helped Capinside acquire twice more traffic.

Capinside operates in the digital finance sector. It connects investment fund providers with wealth managers. It offers a wide range of services including extensive fund searches, portfolio optimization, and daily updates on funds and financial news.

We are a platform for financial professionals, offering specialized content and various tools to research and analyze investment funds or investment strategies. Additionally, we offer a broad type of events, digital and in person, where investors and fund initiators can connect and discuss, building a strong investment community in the DACH region.

Maximilian Hagmaier

Head of Operations at Capinside

The Challenge

Capinside faced some classic pains big websites face. Despite having good content and tools, the platform has had poor SEO performance, which lowered its visibility. The website has more than 70.000 pages, however, only 20.000 were indexed by Google. 

Without good tools, it is really hard to push that many pages for indexing. And this was the case for Capinside. The technical setup of their website was not well-optimized for search engines. This made it difficult for the team to reach its target audience effectively.

There was a significant structure of content and tools, but we had almost no rankings. The content was being distributed without any plan or focus. Additionally, the technical setup of the page was not optimized for SEO.

Maximilian Hagmaier

Head of Operations at Capinside

The Solution

To address the mentioned challenges, Capinside turned to Sitechecker. The team was impressed by Sitechecker’s ability to prioritize and outline SEO issues. The prioritization of the issues was particularly beneficial, allowing Capinside to efficiently organize tasks across their content and technical teams.

We tested it with the trial version, and we really liked how it was set up, almost like a to-do list. As I manage the team, I could show the content team and the tech team the critical tasks. We appreciate how the tool helped us prioritize and organize our efforts.

Maximilian Hagmaier

Head of Operations at Capinside

The Results

2x to the number of indexed pages

The technical SEO health of the website is essential for the indexability of the pages. Thus, right after implementing the fix suggestions Sitechecker offered to Capinside, the were twice as many pages indexed pages by Google. 

70% more keywords in TOP10

Since the Capinside team started to work on the technical issues and their website’s content, more keywords started to rank at Google’s top accordingly. We can see that the indexation of the new pages directly influenced the number of ranked keywords.

2x to the total traffic

Finally, the end goal of all the SEO strategies is the improvement of the number of impressions and the website traffic accordingly. And Capinside team has successfully achieved this goal.

We've seen really good results. The best achievement is that we doubled the traffic with the help of the first technical and content changes.

Maximilian Hagmaier

Head of Operations at Capinside

The Takeaways

Capinside found great value in Sitechecker mainly because of the structured SEO management system. The platform’s format, similar to a to-do list, allowed the team to organize and address important tasks for improving both technical issues and their content. 

Also, by following the recommendations from Sitechecker, Capinside doubled the number of their web pages indexed by search engines, which was key for increasing the website’s visibility online.

The focus on resolving technical issues resulted in a 70% rise in the number of keywords Capinside ranked for in Google’s TOP 10. Their primary aim to boost website traffic was achieved by doubling the total traffic to the site.

Using Sitechecker we approached way more possibilities for improvement than before.
The Site Audit feature provided us with what needs to be done and see where the biggest potential is hidden. We struggled with the prioritization of the issues we need to fix and Sitechecker really helped us there.

Maximilian Hagmaier

Head of Operations at Capinside