- Use an URL which can be “decoded” by a human
- Start your title with a keyword
- Use multimedia to add some “brightness”
- Use outgoing links
- “Stuff” the first 100 words of the page with keywords
- Put a H1 tag in your headline
- Optimize the images
- Insert index-words in your title
- Reduce the download time
- Offer your content in a form which is convenient for the users
- Make use of the social media buttons
- Post long content
- Improve the bounce rate figures
- Use LSI keywords
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Factors of On-Page SEO: How to Optimize Your Website for Search Engines
You may know that on page SEO factors make a huge impact on rankings by search engines. But what are these main SEO factors?
First of all, it is all about your content. You need may ask yourself:
- Is my content unique?
- Is my content easy to read and understand?
- Does it have all the needed external links to expand the topic?
Secondly, think about meta tags:
- Do all website pages have meta title and description tags?
- Is h1 tag present at all pages?
- Are they correctly optimized due to the main keywords?
Now let’s talk about internal and external links:
- What internal links main landings have?
- Are their anchors are relevant?
- How many external links they have?
This is the small but the most important on-page SEO checklist you may follow. The correct answers to all these questions you will find in our guide below.
1. Use an URL which can be “decoded” by a human
It is highly recommended that you should make your URL:
- contain a keyword.
Thus, you will make your URL friendly, recognizable and memorable.
One can argue with this idea, but the fact is that Google confirms: the first three-five words are the most important part of the URL. And it makes the game worth the candle for the purpose of on-page SEO.
In the actual circumstances, this step will not influence the site rating to a great extent.
2. Start your title with a keyword
Title is of the utmost importance for site promotion in search results and plays its prominent role in ranking.
Judging from the top keywords of high frequency, for instance:
All the titles start with the most significant keyword. Don`t forget to add seo keywords to meta tag description!
That is why this aspect should be taken into consideration for the purpose of website page optimization. You don’t have to include it on all the pages of your web resource. Just make certain that the pages of your site bearing some importance include a significant keyword from your on-page SEO checklist. You can try title tag checker and test its length and how it displays in Google.
3. Use multimedia to add some “brightness”
The importance of text on the site is beyond all question, and optimization through useful articles is one of the most significant steps in the whole process of site promotion. But only if it is accompanied by video materials and images. These elements will improve at least the factors mentioned below:
- bring down the bounce rate number;
- boost the time the users spend visiting the site.
These two examples are of vital importance when it comes to site promotion. Graphic and video content will help to better them.
Every peculiar type of site demands certain information, but practically on every landing page, you can add some graphics and video for on-page optimization.
4. Use outgoing links
Indeed, the outgoing links are taken into consideration by both Google and Yandex. If you include links to some credible resources related to your theme, this is natural. So, you don’t have to guard the link from indexation.
Taking into account the results of the experimental trick of our colleagues, and our own experiments, we have come to the conclusion that the links of the promoted pages placed on Wikipedia.org significantly improve their ranking.
The algorithm of this website page optimization trick is very simple, you can see it at seo report. If you include a link to the resources that are regarded by searching system as credible, this is only a huge plus for the promoted page.
5. “Stuff” the first 100 words of the page with keywords
It is of vital importance for the beginning of your page to contain valuable keywords. The first 100 words (or about 600 characters) should include as many such units as possible.
This doesn’t mean, however, that it should turn into a “keyword spamming session” at the beginning of your page. But this portion of your text should contain enough key phrases to illustrate the relation of the optimized page to the determined keywords. If you have any doubts, use keyword stuffing checker tool from Copywritely.
6. Put H1 tag in your headline
In the majority of popular site management systems, this process is held automatically. For instance, in WordPress.
To check out, verify the code of the page and have a look at:
If your management system does not set h1 tag as a default, you should check it out and ask your programmer to make the needed changes. The specialist will help you make the process automatic.
7. Optimize the images
The efforts on page optimization of images placed on the most important promoted pages will pay off in spades. At least you should include the ALT tag.
That’s how the optimized images can help you:
- they influence the ranking of the promoted page;
- they are included on the list of image searches;
- attract more traffic to the site.
8. Insert index-words in your title
These are keywords like:
- review, overlook;
- rating, top list;
- instruction, manual;
- the year (2018);
- and so on.
These elements of on-page SEO inspire users to click the link and view the information provided by the resource from the offered search list. This is also most helpful if you are eager to broaden the adjacent keywords. It will serve for the site page ranking.
If you choose to use the year (for instance, 2018) as an adjunct to the keywords in your headline, this will boost your position on the search lists both of Google and Yandex.
9. Reduce the download time
The less time that is needed to download the page, the more efficient its promotion will be. The download speed is definitely of great importance and you need to take this into account.
How you can boost your page download speed:
- image compressing;
- changing the hosting.
Make certain that your page download does not take more than 4 seconds, use website speed test. If it does, you badly need to take action as most of users will not come back to your site again having passed through this procedure once.
10. Offer your content in a form which is convenient for the users
At least do not omit these details:
- short paragraphs;
People read and look through the information on the site in different ways. Having once spent some time on this aspect of on-page optimization (including structuring and making the content as convenient as possible for reading, check readability score to improve your SEO texts), you will kill two birds with one stone: both the visitors of your site and the search systems will find the needed information easier.
11. Make use of the social media buttons
These buttons help to make the site more credible and serve to attract more users from the social networks. Just as well, they serve to make the social factors contribute to the page promotion.
As reported by BrightEdge, the social media buttons can increase your “expansion” in social networks by 700%. This is one of the most efficient website page optimization tips.
12. Post long content
An investigation on SERPiq illustrated that content of great volume gets better ranked by Google than short posts and pages.
If you optimize your page for the keywords of high competitiveness, try to make the text lengthier than 1000 words (words, not characters!).
Texts consisting of more than 1500 words are even more reliable in this case. This is an optimal volume for articles which should fully explore the topic and which are tooled for high-frequency requests.
For instance, this article contains more than 1000 words (actually, even more than 1500) and is quite informative for users looking for ways to approach site optimization.
13. Improve the bounce rate figures
If the user visits your site but chooses to leave it the next moment, this will take a toll on the effectiveness of the site promotion. Exert due diligence in this case. Take into account these simple tips for your on-page optimization!
Google can search through:
- Google toolbar;
- Chrome browser;
- Google Analytics.
The tools listed above are not the only instruments the Google system use daily to determine the bounce rate of your site.
You can significantly reduce the bounce rate by taking into account the following measures:
- include inner links on your site;
- qualitative content;
- good design.
These are only the core factors which influence the bounce rate, but, of course, no-purpose traffic to your site can play its role.
14. Use LSI keywords
LSI keywords are the synonyms used by Google to determine the relevance of the page and its quality. They should be included in your on-page SEO checklist!
One of the most useful tools for that purpose is related requests in Google. Just insert the needed request, and it will offer you the list of relevant requests on the SERP.