Discover the Most Important Factors of On-Page SEO
Table of contents
- Use the URL which can be “decoded” by the human
- Start your title with a keyword
- Use multimedia to add some “brightness”
- Use outgoing links
- “Stuff” the first 100 words of the page with keywords
- Put H1 tag in your headline
- Optimize the images
- Insert index-words in your title
- Reduce the download time
- Offer your content in the form which is convenient for the users
- Make use of the social media buttons
- Post long content
- Improve the bounce rate figures
- Use LSI keywords
1. Use the URL which can be “decoded” by the human
It is highly recommended that you should make your URL:
- contain a key word.
Thus, you will make your URL recognizable and memorable.
One can argue with this idea, but the fact is that Google confirms: the first three-five words are the most important in the URL. And it makes the game worth a candle for the purpose of on-page SEO.
In the actual circumstances, this step will not influence the site rating to the great extend.
2. Start your title with a keyword
Title is of utmost importance for the site promotion in search results and plays its prominent role in ranking.
Judging from the top keywords of high frequency, for instance:
all the titles start with the most significant keyword.
That is why this aspect should be taken into consideration for the purpose of the website page optimization. You don’t have to include it on all the pages of your web resource. Just make certain that the pages of your site bearing some importance include a significant keyword from your on-page SEO checklist.
3. Use multimedia to add some “brightness”
The importance of text on the site is beyond all question, and optimization of useful article is one of most significant steps in the whole process of the site promotion. But only if it is accompanied by the video materials and images. These elements will improve at least the factors mentioned below:
- bring down the number of the bounce rate;
- boost the time the users spend on the site visit.
These two showings are of vital importance when it comes to the site promotion. Graphic and video content will help to better them.
Every peculiar type of site demands certain information, but practically on every landing, you can add some graphics and video for on-page optimization.
4. Use outgoing links
Indeed, the outgoing links are taken into consideration by both Google and Yandex. If you include links to some credible resources related to your theme, this is natural. So, you don’t have to guard the link from indexation.
Taking into account the results of the experimental trick of our colleagues, and our own experiments, we have come to conclusion that the links of the promoted pages placed on Wikipedia.org significantly improve their ranking.
The algorithm of this website page optimization trick is very simple. If you include a link to the resources that are regarded by searching system as credible, this is only a huge plus for the promoted page.
5. “Stuff” the first 100 words of the page with keywords
It is of vital importance for the beginning of your page to contain valuable keywords. First 100 words (or about 600 characters) should include as many such units as possible.
This doesn’t mean, however, that it should turn to “keyword spamming session” at the beginning of your page. But this portion of your text should contain enough key phrases to illustrate the relation of the optimized page to the determined keywords. If you have any doubts, check your text for keyword stuffing with Copywritely.
6. Put H1 tag in your headline
In the majority of popular site management systems, this process is held automatically. For instance, in WordPress.
To check out, verify the code of the page and have a look at:
If your management system does not set h1 tag as a default, you should check it out and ask your programmer to make the needed changes. The specialist will help you make the process automatic.
7. Optimize the images
The efforts on page optimization of images placed on the most important promoted pages will pay off in spades. At least you should include the ALT tag.
That’s how the optimized images can help you:
- they influence the ranking of the promoted page;
- they are included on list of the search for images;
- attract more traffic to the site.
8. Insert index-words in your title
These are the keywords like:
- review, overlook;
- rating, top list;
- instruction, manual;
- the year (2018);
- and so on.
These elements of on-page SEO inspire users to click the link and view the information offered by the resource from the offered search list. This is also most helpful if you are eager to broaden the adjacent keywords. It will serve for the site page ranking.
If you choose to use the year (for instance, 2018) as an adjunct to the keywords in your headline, this will boost your position on the search lists both of Google and Yandex.
9. Reduce the download time
The less time is needed for the site page download, the more efficient its promotion will be. The download speed is indeed of great importance and you are to take this into account.
How you can boost your page download:
- image compressing;
- changing the hosting.
Make certain your page download does not take more than 4 seconds. If it does, you badly need to take actions as most of users will not come back to your site again having passed through this procedure once.
10. Offer your content in the form which is convenient for the users
At least do not omit these details:
- short paragraphs;
People read and look through the information on the site in different ways. Having once spent some time on this aspect of on-page optimization (including structuring and making the content most convenient for reading), you will kill two birds with one stone: both the visitors of your site and the searching systems will easier find the needed information.
11. Make use of the social media buttons
These buttons help to make the site more credible and serve to attract more users from the social networks. Just as well, they serve to make the social factors contribute to the page promotion.
As reported by BirghtEdge, the social media buttons can increase your “expansion” in social networks by 700%. This is one of the most efficient website page optimization tips.
12. Post long content
Investigation on SERPiq illustrated that the content of great volume gets better ranks from Google than short posts and pages.
If you optimize your page for the keywords of high competitiveness, try to make the text lengthier than 1000 words (words, not characters!).
The texts consisting of more than 1500 words are even more reliable in this concern. This is an optimal volume for the articles which should fully explore the topic and which are tooled for the requests of high frequency.
For instance, this article contains more than 1000 words (actually, even more than 1500) and is quite informative for users looking for the approaches to the site optimization.
13. Improve the bounce rate figures
If the user visits your site but chooses to leave it the next moment, this will take a toll on the effectiveness of the site promotion. Exert due diligence in this concern. Take into account these simple tips on on-page optimization!
Google can search through:
- Google toolbar;
- Chrome browser;
- Google Analytics.
The tools listed above are not the only instruments Google system uses daily to determine the bounce rate of your site.
You can significantly reduce the bounce rate. Take the following measures:
- include inner links on your site;
- qualitative content;
- good design.
These are only the core factors which influence the bounce rate, but, of course, no-purpose traffic to your site can play its role.
14. Use LSI keywords
LSI keywords are the synonyms used by Google to determine the relevance of the page and its quality. They should be included in your on-page SEO checklist!
One of the most useful tools for that purpose is related requests in Google . Just insert the needed request, and it will offer you the list of relevant requests on the SERP.
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