Clearer SEO priorities and 30-40% more organic traffic. Why MPiFY chose Sitechecker

MPiFY is a creative agency based in Malta. They design brands, build websites and help businesses grow online.

A lot of their work now based around SEO and AI. They help clients to show up when people are searching and making sure visitors actually take action once they land on the site.

The challenge

Before Sitechecker, MPiFY had been looking at tools like Semrush and Ahrefs.

Both are strong tools, but they felt heavy for day-to-day work at a small agency. The issue wasn’t a shortage of data, it was the opposite.

The main challenge was to have a clear picture of how to improve our own SEO before offering this service to other clients.

There's a lot of data, a lot of reports, but not always clear what actually needs to be fixed right now. You end up spending time digging instead of fixing.

Justin Ciappara

Co-Founder at MPiFY

The other side of the problem was client communication.

Bigger SEO tools surface a lot of metrics, but most clients don’t want to read a long technical report. They want to know what’s broken and what’s being fixed.

Another issue was when working with clients. Explaining things from these tools can get complicated.

Too many metrics, too much details, and clients don't really care about that, they just want to know what's wrong and what's being improved.

Justin Ciappara

Co-Founder at MPiFY

The solution

Justin and his team started where most small agencies start: manual research, YouTube tutorials, technical fixes and on-page work. It worked, but it took too much time, especially when it was just two people running everything.

They tested a few tools looking for something that gave clear direction without overwhelming the team or the clients. That’s when they tried Sitechecker.

What stood out straight away was how simple it was to understand what needs fixing. Instead of digging through reports, you get a clear list of issues and priorities.

That made it easier for us to act faster, and also explain things to clients in a way that actually makes sense.

Justin Ciappara

Co-Founder at MPiFY

From there, Sitechecker became part of the workflow. The team uses it to monitor sites, catch issues early, and share clean progress updates with clients without the long technical reports.

The results

MPiFY started to see clear improvements across their own site and several client projects since they started using Sitechecker.

Since using Sitechecker, the biggest impact has been consistency and actually seeing progress in a clear way.

We've seen around a 30–40% increase in organic traffic across some of our key projects, mainly from fixing technical issues and improving on page SEO that we were previously missing or delaying.

Justin Ciappara

Co-Founder at MPiFY

30 to 40% more organic traffic
Organic traffic on key client projects went up by 30 to 40%, mainly from fixing technical and on-page issues the team had been missing or delaying.

Ranking for the right keywords
MPiFY started showing up for more relevant terms, bringing in better quality traffic instead of just bigger numbers.

Less time analysing, more time fixing
Internal SEO work that used to take hours now takes a fraction of the time, so the team can spend more of the day fixing and improving rather than just analysing.

Justin’s tip for other agencies thinking about a new SEO tool:

Honestly, it just makes things clear. With Sitechecker, you're not stuck looking at the data results. It shows you what's wrong, what matters, and what to fix first.

If you care about improving your website without wasting time, it just makes the whole process easier.

Justin Ciappara

Co-Founder at MPiFY