AI brand mentions in client reports. Why Dogwood stick to Sitechecker

Dogwood is a full service marketing agency offering web design and development, web hosting, social media, SEO, SEM, graphic design and more.

They like their clients to think of them as an extension of their team, working alongside them to reach more people and meet their goals.

The challenge

As the SEO Specialist at Dogwood, Beth needed a way to track and report on brand mentions and citations in AI responses.

She knew her clients were showing up in AI search results, but she didn’t have a simple way to monitor it or share that data in client reports.

I was struggling with finding a reporting software that included brand mentions and citations in AI responses.

In this AI world, it was very important to me and my clients that they show up in AI search results.

While I knew it was happening, I needed a simple way to track and report to my clients.

Beth Gillem

SEO Specialist at Dogwood

The solution

Beth used several SEO reporting tools. Each one was missing something. The ones that tracked AI mentions were missing other important features.
Then she tried Sitechecker, and it covered everything she needed.

I demo'd several SEO reporting tools but all fell short in at least one critical way for me. If they included AI mentions, they were missing other important aspects.

Then I found Sitechecker. The demo was easy and I quickly found that it met all my needs and more.

Onboarding was simple and data population happened quickly which helped to confirm this was what I was looking for.

Beth Gillem

SEO Specialist at Dogwood

Two features Beth liked the most: the Slack alerts and the AI brand mentions.

The Slack alerts go to a dedicated channel so she can keep an eye on client sites while doing other work. The AI brand mentions give her something she can show clients directly, as proof her SEO work is paying off.

Sitechecker not only gives me a plethora of data to work with, it gives it to me in real time and in an organized way.

I love the alerts that go to a dedicated slack channel so I can easily monitor my client's sites while completing other tasks for them.

The brand mentions and AI snippets have been able to prove the SEO strategy and work I have implemented are paying off for my clients.

Beth Gillem

SEO Specialist at Dogwood

The results

Beth is still relatively new to Sitechecker, so it’s too soon for hard numbers. But she’s already seen clear changes in how she works with clients:

AI brand mentions in client reports
Beth can now show clients exactly when and where they show up in AI search responses, which is something she couldn’t easily do before.

Slack alerts in a dedicated channel
Site changes and issues land in a Slack channel, so Beth keeps tabs on client sites without having to log in and check.

Real-time data, organized in one place
Site Audit, AI visibility, Rank Tracker and Alerts all sit in the same view, with data coming in live.

Beth’s tip for other SEO professionals thinking about a new tool:

Sitechecker organizes your data in an easy to read and strategic way.

The AI brand mentions and snippets are essential in today's AI-driven world and a valuable tool in my SEO strategy and reporting.

Beth Gillem

SEO Specialist at Dogwood