YIPI is a performance digital marketing agency that helps companies grow through search, and real data.
They work mostly with small and mid-sized businesses. They offer SEO, Google Ads, CRO and analytics. They focus on what affects revenue directly, like leads and sales, rather than traffic or impressions.
The challenge
YIPI had been using Semrush for several years before they started looking for alternatives.
The issue wasn’t that Semrush didn’t work. It’s because SEO tools in general were getting more complex and more expensive over time, with features that used to be standard moving behind paid add-ons and higher tiers.
Features that used to be straightforward are often locked behind additional add-ons or higher-tier subscriptions, which makes scaling usage across an agency more challenging.
The solution
Joonas tested Sitechecker as a Semrush alternative. It covered the core functionality his agency needed without bundling in features they didn’t use.
Team confirmed the fit, and the team moved all their client websites into Sitechecker and built their standard workflows with it. It includes regular audits, clear error prioritization, and daily reporting.
As a growing platform, it provides the core functionality we need for technical SEO monitoring and project management, without unnecessary complexity.
Now the team has a single view of technical SEO health for each website instead of pulling data from multiple tools.
Joonas also mentioned that the AI search feature has been a useful addition for getting quick insights.
Instead of spending time in complex tools or colletting together insights from different sources, we can maintain a clear overview of each client's SEO health in one place.
The results
YIPI has seen real improvements in their client base since switching to Sitechecker. The numbers come from internal tracking over the first two to three months of using the platform.
30 to 50% fewer critical technical SEO issues
Critical errors across YIPI’s client websites dropped by 30 to 50% within the first two to three months.
20 to 30% less time on audits and monitoring
Time spent on technical audits and monitoring went down by around 20 to 30%, freeing the team up for fixes and strategy work.
15 to 25% better website health scores
Based on YIPI’s internal tracking, average website health scores improved by 15 to 25% across client sites.
Joonas’s words to other agencies thinking about a new SEO tool:
It's worth a try in the world of everyone pushing the prices up.
