This notification means that some keywords were ignored.
What Does “Missing Keywords In Content” Mean?
Keywords are constructs or single words that show search engine crawlers the content of the text. By their use, the search engine can determine whether your content is relevant to users’ queries.
Here you can read more detailed information about using keywords.
Missing Keywords In Content issue means that the scanner found none of the target keywords for that page in the site’s body.
What triggers this issue?
The Missing Keywords In Content issue occurs when important words for promotion, as required for your text, have been excluded from the content. Search engines only want to show users text relevant to their query, so using keywords allows you to show search engines what your content is about.
Using keywords is a way to show that your website is relevant to a particular subject and will satisfy a user’s query.
How to check the issue?
To check the Missing Keywords In the Content issue, you need to use one of the keyword analysis tools. For example, it could be Serpstat. Note that the tool only can finding missing words for the first ten search engine results.
Find out not only the information about No Keywords in Body Text, but also the presence of technical errors on it!
Conduct a full audit to find out and fix all the site level and page level issues on your website.
Use the search for missing keywords function to see what words your competitors are using for promotion. This way, you can see if your site has this issue.
You may watch a comprehensive video guide by Rend Fishkin, ex. CEO & Co-founder of MOZ and Co-founder of SparkToro to know more ways of checking this issue.
Why is this important?
The use of keywords in the text on your site is an important part of the site’s search engine ranking. The more relevant the site is to user queries, the higher its ranking will be.
Search engines give preference to those sites whose content can be useful to users. These words are the criteria that will tell the search engine the usefulness of your text or other content.
You can use words not only in text but also in other content. These can be meta tags, site structure, and other elements scanned by search engine robots.
How to fix the issue?
Once you’ve identified pages with No Keywords in Body Text, you should fix the issue. Edit the content using keywords.
Here are some simple tips for using keywords in your content:
- Avoid redundancy of keywords. Write texts not only for search engines but also for people.
- Choose 3-4 words and optimize your text for them. Using more words will look unnatural.
- Analyze your competitors’ websites to identify missing keywords in your content.