Agency
Middle
Canada
Marketing

Virtually Creative is a boutique digital agency focused on building an accessible web, one client story at a time.

They work on inbound digital marketing, development and strategy to help their clients’ voice stand out in a crowd of AI-generated noise.

The challenge

Alexander was running into a tooling problem. To give clients real strategic value, the agency had signed up for several popular apps. But pulling answers out of them got messy fast.

Having to onboard several popular apps to attempt to provide deeper strategic value turned into a nightmare.

Especially when some client questions needed 4 different reports from 3 different platforms. Usually they send questions way faster than the agency could answer them.

Author quote photo
Alexander Romano
Founder at Virtually Creative

He tried fixing it by moving everything onto one big platform. That didn’t work either, because the price didn’t make sense for a boutique agency.

After trying to "solve it all" on a single platform and getting their enterprise-level package to do that, I had to pay more than what I could even charge a single client back for the strategic value it provided.

Not worth it.

Author quote photo
Alexander Romano
Founder at Virtually Creative

The solution

Sitechecker gave Alexander the data he needed from the key connected platforms in one place, at a price that actually worked for the agency. It became the tool the team uses for strategic roadmapping.

With Sitechecker I can get so much insightful data from the key connected platforms I need all in one place without breaking the bank. It is our go-to now for all strategic roadmapping.
Author quote photo
Alexander Romano
Founder at Virtually Creative

The AI visibility tools have been especially useful. AI search comes up in most client calls now, so being able to show clients where they stand is a big part of the conversation.

Alexander also likes that he can pick his own keywords and AI queries instead of being stuck with system-generated ones.

The AI visibility tools make this an easy conversation as everyone wants to know how they're doing now as it's the hot topic of discussion in 70%+ of client calls.

I like the ability to cherry-pick my keywords and generated AI queries. Other platforms ONLY have a system-generated way that provides little to no control, so I like Sitechecker for allowing me to have that flexibility.

Author quote photo
Alexander Romano
Founder at Virtually Creative

The results

The agency tested Sitechecker on its own website first, and the numbers came in fast.

The results speak for themselves, in just 24 days increasing our agency's site score by 8 point led to an increase of 57% impressions and 34% increase in CTR.
Author quote photo
Alexander Romano
Founder at Virtually Creative

8-point site score gain in 24 days
A focused round of fixes lifted the agency’s own site score by 8 points in just over three weeks.

57% more impressions
The higher site score came with a 57% jump in impressions over the same period.

34% higher click-through rate
Click-through rate went up by 34%, so the extra impressions turned into more actual visits.

Alexander’s tip for other agencies thinking about a new tool:

The AI visibility tools make this an easy conversation as everyone wants to know how they're doing now as it's the hot topic of discussion in 70%+ of client calls.
Author quote photo
Alexander Romano
Founder at Virtually Creative
About
Virtually(Creative) is a boutique digital agency focused on building an accessible web, one client story at a time. They work on inbound digital marketing, development and strategy to help clients stand out against AI-generated noise.
Industry
Marketing Agency
Headquarters
Toronto, Ontario, Canada
Company size
1-10
Favorite tools
AI Visibility, Site Audit & Monitoring
Virtually Creative's achievements:
The higher site score came with a 57% jump in impressions over the same period.
Click-through rate went up by 34%, so the extra impressions turned into more actual visits.