Agency
Middle
Ireland
Marketing

Friday is a digital marketing and UX agency in Dublin, Ireland. The team designs and delivers digital strategies that solve real business problems and produce measurable results.

The challenge

Friday’s clients were asking for AI visibility reporting. Their past provider was slow to deliver it, and the gap showed most in a market like Ireland.

SEO tools were not quick to adopt AI visibility reporting, and this was a real gap for us with our past provider, particularly for a market like Ireland.
Author quote photo
Gavin Duff
Director, Digital Strategy at Friday

The solution

Friday moved to Sitechecker because it was already tracking AI visibility in their market. Their clients were demanding it, and the tools they had were not up to the job.

We moved to Sitechecker because they were ahead of the curve when it comes to tracking AI visibility, particularly in our market. Our clients were demanding it, and other tools were not up to the job.
Author quote photo
Gavin Duff
Director, Digital Strategy at Friday

The results

Sitechecker now runs across Friday’s client work, from AI visibility to reporting.

We have been able to streamline reporting by connecting Sitechecker to our data visualisation tools, saving us countless hours per month on reporting time.
Author quote photo
Gavin Duff
Director, Digital Strategy at Friday

AI visibility tracking for their market
Friday needed AI visibility reporting for Ireland, and their old tools were slow to deliver it. Sitechecker tracks it in the markets their clients care about.

Reporting that connects to their data tools
Friday connected Sitechecker to their data visualisation tools. That cut manual reporting work and saved countless hours each month.

One toolset across the portfolio
The team uses AI Visibility, Site Audit and Monitoring, and Rank Tracker in one place. That keeps client tracking and reporting consistent.

Gavin’s tip for other agencies weighing up a new SEO tool:

The team is very responsive and supportive.
Author quote photo
Gavin Duff
Director, Digital Strategy at Friday
About
Friday is a digital marketing and UX agency in Dublin. The team designs and delivers digital strategies that solve real business problems and produce measurable results.
Industry
Marketing Agency
Headquarters
Dublin, Ireland
Company size
11-50
Favorite tools
AI Visibility, Site Audit & Monitoring, Rank Tracker
Friday's achievements:
Reporting connected to their data visualisation tools, saving hours every month.
One toolset for AI Visibility, Site Audit and Monitoring, and Rank Tracker across client work.