Druce Digital is a full-service digital marketing agency. They specialise in SEO, paid media and content strategy, working across travel, eCommerce and technology.
They work closely with clients on both strategy and the day-to-day tasks.
The challenge
Before Sitechecker, Druce was managing technical SEO for multiple client websites using a stack of separate tools. The keyword research side was covered, but ongoing technical monitoring across many clients kept slipping through the cracks.
While tools like Semrush and Ahrefs are excellent for keyword research, competitor analysis and high-level audits, we found that ongoing technical monitoring and issue tracking could become fragmented.
The other challenge was turning audit findings into actual tasks. As the agency took on more accounts, tracking everything in spreadsheets got harder to keep on top of.
We needed a more clear way to monitor changes, prioritise fixes and track improvements over time without overcomplicating the workflow.
The solution
At first the team handled all of this with their existing stack: Semrush, Ahrefs, Google Search Console and Screaming Frog, plus spreadsheets and manual reporting. It worked, but it took a lot of time, especially as the client list grew.
The thing that caught our attention was its ability to centralise not just technical SEO monitoring, but also provide a clear overview of overall SEO performance, including on-page optimisation, all in one place.
For Gregory, the most useful part was being able to see what’s working and what isn’t from the same dashboard, especially for on-page SEO. The team uses Sitechecker to find pages close to ranking higher and pages where performance is dropping off.
We regularly use it to spot opportunities where pages are close to ranking higher, as well as areas where performance may be slipping, allowing us to act quickly and proactively.
The results
Druce has seen real changes in both their own workflow and their clients’ results.
For one example, a client saw organic sessions increase by over 50%, with clicks up by 84% and impressions growing by more than 100% over a 6-month period.
A single SEO platform instead of a stack
The team moved from jumping between Semrush, Ahrefs, GSC and Screaming Frog to managing technical SEO, on-page work and reporting from one dashboard.
Strong client growth
For three different clients, organic sessions went up over 50%, clicks 84% and impressions more than 100% in six months.
Sitechecker highlights pages close to ranking higher and pages where performance is in decline, so the team knows exactly where to focus each month.
Gregory’s words to other SEO professionals:
Instead of digging through multiple tools and trying to piece everything together, Sitechecker gives you a clear view of your site's performance, from technical issues to on-page opportunities, all in one place.
It saves a huge amount of time and helps you focus on the changes that will actually move the needle.
