Turning Search Console data into client results. Why Synlighet chose Sitechecker

Synlighet is an independent Nordic digital marketing agency founded in 2003. Around 70 specialised consultants work out of offices in Oslo, Bergen, Trondheim and Malmo, helping clients grow and stay competitive over the long term.

The challenge

Google Search Console holds the data an agency needs to prove SEO works. Getting it out in a shape a client can act on is the hard part.

Synlighet pulled GSC exports into spreadsheets and combined them with GA4 by hand. It worked, but it was slow, it ran into the usual Search Console data caps, and it could not show how one part of a site performed against another.

Clients kept asking how their own department or product area was doing, and every answer took hours to assemble.

Before Sitechecker, we struggled to work with Google Search Console data in a structured and actionable way. We needed a tool that could turn GSC data into insights we could actually act on and report back to clients.

Gaute Nordvik

Head of SEO at Synlighet

The solution

The team went looking for something that did the segmenting and blending out of the box.

Sitechecker stood out because it segments Search Console data by section of a site, removes the usual export limits, and joins GSC with GA4 so organic traffic can be followed all the way to a conversion.

AI visibility tracking was a great bonus. More of Synlighet clients wanted to know how they show up in ChatGPT, Gemini and Perplexity.

Having that in the same place as the search data meant it could boost the strategy without a need to purchase a separate tool. 

The biggest value is being able to break GSC data down into segments and sections of a site, so we can look at how specific parts of a website perform rather than only the site as a whole.

It also gives us a clear way to track and present AI visibility across tools like ChatGPT, Gemini and Perplexity, and importantly a way to connect organic traffic from GSC to actual conversions using GA4 data.

Gaute Nordvik

Head of SEO at Synlighet

The results

Reporting is quicker to produce and the conversation with clients has changed.

Instead of rankings and clicks in isolation, Synlighet shows which parts of a site bring business results and which ones need attention.

Instead of reporting on rankings and clicks in isolation, we can show how organic search drives real business results and pinpoint which parts of the site need attention.

That makes our SEO work easier to prove, easier to prioritize, and far more relevant to the client bottom line.

Gaute Nordvik

Head of SEO at Synlighet

Search Console data, split by section
Segments let Synlighet report on a single department, product area or content rather than the whole domain.

Client teams see their own numbers, and the agency can point to exactly where to work next.

Organic traffic connected to conversions
Blending GSC with GA4 closes the gap between a click and a result.

Clients appreciate seeing traffic and conversions in the same view instead of two separate reports.

AI visibility in the standard report
Tracking across ChatGPT, Gemini and Perplexity now runs alongside search data, so AI visibility is part of the strategy rather than an afterthought.

Gaute tip for other agencies weighing up a new SEO tool:

If you work with SEO, Sitechecker is the tool that finally connects the dots. It takes your Google Search Console data past the usual limits, lets you break it down by the exact sections of a site you care about, and ties organic traffic to real conversions through GA4.

Add AI visibility tracking on top, and you get the full picture of how search drives results in one place. It has saved us a lot of time and made our client reporting far more convincing.

Gaute Nordvik

Head of SEO at Synlighet