Authentic Digital is a specialist performance search agency based in Auckland, New Zealand.
They help businesses market through organic and paid search in Google, other search engines, AI chats, and paid social. They work with local New Zealand companies, exporters, and international brands looking to reach the New Zealand and Australian markets.
The challenge
Craig and his team already had good SEO tools. The ones they used handled rank tracking, market trends, competitor behaviour, and share of voice well.
The issue was at the site level. They didn’t have a clean way to understand the detail of what was happening on their own clients’ websites.
But it's weak when it comes to understanding our own sites in detail.
The solution
Sitechecker filled that gap. It combines crawler data with performance data from Google Analytics and Search Console, so the team can see the full picture from one place instead of jumping between tools.
For Craig, the standout feature was the change log paired with email alerts. It shows when something changes on a client site, like a software update or a stakeholder edit. The team can spot problems before they grow into bigger issues.
This allows us to keep an eye on software and other stakeholder changes on site - that's allowed us to catch problems before they escalate, and also helps us correlate text or tech changes to performance changes over time.
As Authentic Digital used Sitechecker more, other features started pulling weight too.
The pre-built segments let the team slice across technical and Search Console data using simple logic and regex.
AI visibility tracking added another approach to work with as search itself keeps changing.
The pre-built segments (using simple logic, then regex - released shortly after a feature request!) allows us to segment across technical and search console performance data.
We've used this to decide whether to focus limited resources on content or technical changes; and to correlate positive and negative changes in performance against technical or theme changes.
Emerging visibility in AI tracking, combining Sitechecker's insights with GA4 data, is also exciting and an emerging area for us.
The results
After a pilot with the organic search team, Authentic Digital rolled out Sitechecker across their full client portfolio. It’s now a regular part of how the team works.
Real-time visibility into site changes
The change log shows when things change on a client site, and email alerts ping the team straight away. Problems get caught and fixed before they escalate.
Clearer decisions on where to focus
Pre-built segments using simple logic and regex let the team slice across technical and Search Console data.
That makes it easier to decide where limited resources will have the biggest impact.
Visibility in AI search results
AI visibility data, combined with GA4, helps the team see how clients show up across AI search results, not just traditional Google.
Craig’s tip for other agencies thinking about a new SEO tool:
