How to fix URLs where title tag is empty

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How to fix URLs where title tag is empty

Title is empty issue means that website has pages where title tag is left blank with no content (e.g. <title></title>).

The importance of the issue

The title tag is a short and most relevant description of the content found on any given page. It is located in the head of an HTML document and has colossal importance in SEO.

This is because search engines assign the meta title the highest level of importance when interpreting page content but also because the header appears unaltered in the anchor text of the SERP snippet, representing your page in search engine queries. Besides, it appears in the header bar of the browser, helping users to distinguish between different pages.

Failing to provide a title tag on your page is a missed opportunity and a potential usability issue.

  • A missing title tag means you are not taking full advantage of the tools that help propel your page rank for certain targeted keywords.
  • As mentioned earlier, the header is used as the anchor text of your page’s SERP snippet. A missing title prompts search engines to generate one on their own from the content available on your page. Obviously, handing control over this issue to search engines can lead to suboptimal or even disastrous results – humans are more likely to create appealing and relevant headers that would attract clicks.
  • Missing titles negatively impact user experience and productivity. Since meta titles are used to name tabs in a browser, they help users to keep track of multiple tabs or windows and navigate efficiently through them. Title tags are also used to name bookmarks, browser history records, they are borrowed when sharing on social networks, and so on. If not for the meta title, all these operations would need to pick another piece of text from your page, which could be far less intelligible or representative of your page’s content.

<…>If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved header from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive headers will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query.<…>

Google Search Central

How to check the issue

Access the source code of the page by using an online tool like Codebeautify or by employing your web browser. Indeed, most browsers allow viewing the source code – in Chrome, just right click on a neutral region of the page and pick “View Page Source”. Once the source code is revealed, search for <title> to locate the title tag.

URLs where title tag is empty analysis is not enough to optimize your site for search engines!

Make a full audit to find out and fix your technical SEO in order to improve your SERP results.

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How to fix this issue

The title tag should be edited so that the content area isn’t empty.

Here’s an example of meta description from Sitechecker.pro: 

<title>Website SEO Checker and Audit Tool: Get Your Free SEO Score</title>

To write good meta titles, consider the following guidelines:

  • Keep the length to 40-70 characters.
  • The most important keywords should appear as early as possible in the header.
  • Your site name or brand name should be pushed towards the end of the title.
  • Titles must be highly readable and natural sounding, rather than mere lists of keywords delimited by commas.
  • Meta titles need to be unique.
  • One could make use of programs that automatically generate template-based meta titles (this is especially useful for big sites), but it is essential to ensure that such headers are readable, relevant, and appealing enough.

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